How To Optimise A Gifting Company Website - On-page SEO
SEO for your business is the optimisation of your website to benefit from organic traffic that comes from search engines like Google, Bing, Yahoo, and YouTube. In plain English, you want your website to be on the first page of Google results page for a keyword, phrase or a topic because that’s where people look and click because the second page of Google “is only good to hide a dead body”.
The SEO Room in Perth tailors its SEO strategies for small businesses depending on needs, business structure, financial objectives, and other factors with the sole aim of ensuring profitability, and scalability.
It’s not cookie cutter, it’s not “take that contract and off you go”, it’s personal! We will ask you a series of serious questions and fun ones too to really understand your business, where it stands and where you would like to take it.
You get to control these decisions, we impose nothing on you. We tailor to your needs and personalise your SEO campaign to suit your goals, objectives and your liking. We do that while serving you barista coffee and maybe some good quality chocolates too, those ones we hide in the last drawer of our desk.
Gifting Company Client - Gift Me Box
1. Market Research
The best way to start optimising a website for a gifting company is by doing research. Market research is essential to understand where this gifting company lies in the market, who are their competitors, what is the market like? What keywords are highly sought after? What keywords are good to rank for but have lower competition?
2. Detailed Keyword Research
This is the phase where you jot down all your keyword ideas and they keywords you would like the gifting business to rank for and sift through them. You start by choosing the best ten keywords to work on. It is better to start small, optimise in small batches, measure your results, and then add more keywords to the mix. We have done a similar SEO strategy for OB Designs Soft Plush Toys.
3. Clean your URLS
4. Optimise H1, H2, H3
5. Optimise Photos – Alt text/tag
6. Build internal links
7. Optimise product Descriptions
8. Monitor the results and alter strategy as needed according to analytics.
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