How do we build an SEO plan around what you sell?
We build the plan from what your business sells and who buys it, because enquiries matter more than rankings. We work out which phrases those buyers use before they are ready to call anyone. Most of the money sits in the specific questions, not the obvious head terms.
From there it is the same order every time: technical foundations first, because publishing onto a site Google struggles to crawl wastes the content. Then on-page and internal linking, so each page targets one thing instead of competing with its neighbours. Then the writing. Local SEO and your Google Business Profile run alongside throughout, because they take months to settle. Nothing here is a template — the order is fixed, the plan is not.




