As technology evolves and search habits change, the way people interact with the digital landscape continues to shift. One of the most significant changes in recent years is the rapid growth of voice search, with an increasing number of users speaking directly into their smartphones and smart speakers to access search engines. As this trend continues to grow, Perth businesses must adapt their digital marketing strategies to stay relevant and accessible to customers who increasingly rely on voice search to find products and services.
In this article, we will delve into the importance of voice search for Perth businesses, discussing the unique opportunities it presents to expand your online visibility and drive targeted traffic to your website. We’ll outline essential tactics for optimising your website and content for voice search queries, ensuring your business remains competitive and up-to-date with current search trends.
To guide you on this journey, we’ll provide a detailed analysis of the key factors that influence voice search rankings, including the implementation of structured data, adjustments to the content strategy with a focus on conversational language and long-tail keywords, and the importance of local SEO efforts to optimise for location-specific queries. Armed with this information, you can unlock the power of voice search for your Perth business, allowing you to tap into new opportunities for greater online visibility and sustained growth in the digital space.
Stay tuned to learn the fundamentals of optimising your website for voice search and explore how your Perth business can thrive in this evolving digital landscape.
1. The Rise of Voice Search and Its Impact on Perth Businesses
Voice search has come a long way since its early days, and with the advent of voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant, searching online using voice commands has become more prevalent than ever. In fact, around 40% of adult internet users conduct at least one voice search per day. For Perth businesses, this presents both challenges and opportunities in adapting to stay relevant and competitive in the digital marketplace.
The surge in voice search popularity can be attributed to several factors:
- Increased efficiency: Voice searches can be conducted faster than typed inquiries, with the average person speaking 150 words per minute, compared to only typing 40 words per minute.
- Enhanced convenience: Voice search allows users to stay hands-free and multitask while conducting searches.
- Improved accuracy: Voice recognition technology has advanced significantly, providing increasingly accurate search results.
Given these factors, it’s essential for Perth businesses to optimise their online presence for voice search to maintain visibility and cater to these evolving user preferences.
2. Implementing Structured Data to Optimise for Voice Search
Structured data, also known as schema markup, is a crucial tool in optimising websites for voice search. By adding schema markup to your website, you provide search engines with additional information that helps them understand the context and content of your site, thereby improving your chances of ranking for voice search queries.
Use Google’s Structured Data Markup Helper to create schema code for your website
Add the schema code to your site’s HTML, providing valuable information like business address, opening hours, products and services offered, and customer reviews
Utilise Google’s Rich Results Test to ensure your structured data is implemented correctly
By incorporating structured data on your Perth business’s website, you can help search engines better understand your content, giving you a competitive edge in voice search results.
3. Adapting Content Strategy for Voice Search
When users conduct voice searches, they generally use conversational language and ask questions to get the information they need. As a result, Perth businesses can optimise their content for voice search by focusing on long-tail keywords and a more conversational tone.
- Identify long-tail keywords: Technical jargon and short phrases aren’t as common in voice searches. Instead, focus on long-tail keywords that sound natural and capture users’ intent.
- Create content around FAQs: Frequently asked questions are perfect for capturing long-tail keywords that arise through voice search queries. Develop content that provides informative and concise answers to common questions your target audience may ask.
- Write conversationally: Utilise a natural and conversational tone when creating your content, making it more relatable and engaging while also effectively addressing voice search queries.
4. Harnessing the Power of Local SEO in Voice Search Optimisation
As voice searches often include geo-specific queries (e.g., “Where’s the nearest coffee shop in Perth?”), optimising your Perth business’s local SEO strategy is crucial for ranking higher in voice search results.
- Verify your Google My Business (GMB) listing: Keep your GMB listing up-to-date with correct business information, including your address, phone number, and opening hours. This helps search engines pull accurate, localised information in response to voice search queries.
- Optimise for geo-specific keywords: Incorporate location-specific keywords throughout your website content and localise your meta tags, page titles and descriptions to capture local search traffic.
- Earn relevant local backlinks: Collaborate with local businesses, attend community events, and connect with influencers to earn backlinks that boost your local SEO standing.
By investing in local SEO efforts, your Perth business can ensure its online visibility for location-based voice searches and maximise its chances of attracting local customers.
Conclusion: Embrace the Shift Towards Voice Search and Revitalise Your Perth Business’s Digital Strategy
The growth of voice search is an undeniable trend, and Perth businesses must adapt their digital marketing strategies to stay relevant and competitive in today’s evolving online landscape. By implementing structured data, adapting your content strategy to target conversational, long-tail keywords, and strengthening your local SEO efforts, you can optimise your website for voice search and cater to the preferences of modern users.
If you’re ready to transform your Perth business’s digital strategy and unlock the potential of voice search, The SEO Room is here to help. Our SEO agency in Perth can guide you on your journey towards voice search optimisation for greater visibility and growth. Get in touch with us today to future-proof your online presence with the power of voice search.
