Nowadays, people are more frequently viewing websites on their phones and tablets. This means there is a greater need for creating websites that are mobile and tablet friendly. This is where responsive web design plays a vital role when designing your website.
What Is Responsive Web Design?
The term responsive web design is used to describe the ability of a website to respond to the user’s screen size. Using this design approach eliminates the need to create several versions of a website to accommodate the different screen sizes. Responsive web design utilises CSS media queries to define the width of a website and its layout.
The main factor that responsive web design addresses is the user experience. The aim of this design approach is to provide a seamless user experience. This means that the same website can be viewed on any device. Whether it is on a desktop, laptop, tablet or smartphone, the user experience remains the same.
Why Is Responsive Web Design Important?
Statistics show mobile usage has increased significantly over the past few years. This is especially among the younger generation. Mobile marketing statistics show that millennials are the most active mobile users. Such a demographic is fond of using smartphones and tablets. This is the target audience that businesses should target.
The responsiveness of your website is a vital factor in whether or not users will engage with your content. The problem is that only a small percentage of visitors are engaging with the content of a website. This means you are losing a lot of potential traffic. If your site is not mobile-friendly, you will lose traffic.
How to Incorporate Responsive Web Design
One way to incorporate responsive web design is to hire a web designer. There are a number of web designers that can assist you in the design process. This can be an optimal choice if you do not have the skills to do it yourself. It is important that you find a qualified web designer.
Another way to incorporate responsive web design is by using one of the available templates. Check out our own templates here. There are plenty of responsive web templates that you can choose from.
You can also learn to do it yourself. It will require some time and effort. But, it is something you can accomplish over time. It is a skill that can come in handy in the future. Regardless of how you decide to incorporate responsive web design into your website, it is important that you do it. Your website will only benefit from it.
Final Thoughts
The importance of responsive web design cannot be overstated. Websites that are not mobile-friendly will lose traffic because such websites will have a terrible user experience. Your customers want to land on a) nicely designed and mobile responsive website that is easy to navigate, find information and buy from.
If your website is not mobile responsive, then most likely your website visitors will leave and find a competitor website with a more user friendly experience.
Are you looking for a Responsive Web Design in Perth? The SEO Room is a web design agency in Perth that integrates traditional and digital marketing best practices to maximise the success of your campaigns. Composed of marketing experts and business strategists, our team tailors each marketing solution according to your unique needs, propelling the growth of your brand. Get in touch with us today!
