In today’s corporate climate, we’re witnessing a shift in “business conventions,” particularly with the widespread digitalisation of small to medium enterprises. As a result, no modern company can function without a well-designed, user-friendly website.
Whether you’re looking to upgrade your SEO strategies for Shopify or looking for a way to achieve friendly web design for your consumers, you must know when it’s time to dial in an SEO consultant for help. Read on to know more!
1. Your Traffic Is Spiralling Downwards
Many websites are either not found at all or are near impossible to find online. In addition, website owners are not developing or implementing promotional plans, which is hurting outcomes!
There is no point in having an outstanding product/service if you can’t tell people about it and make it easy to locate you. This is why ranking well in search engines for your business’ primary keywords is so important—it’s what gets you in front of your target audience!
2. Your Conversion Rate Is Constantly Below Expectations
Are people accessing and exiting your website without stopping? Is anyone making it down your abandoned user funnel?
SEO experts don’t have to quit once they’ve gotten visitors to your website. They may assist you in optimising landing pages to drive people deeper into the site. Taking a comprehensive approach like this makes sense; you must ensure that everything is to meet the expectations established on the search results page, after all!
3. You Don’t Know How to Select the Right Keywords.
It is simple to choose any keyword to integrate into your content. However, finding the appropriate keyword that will help your conversion rates is difficult!
Tools like Google Adwords’ Keyword Planner can show you how many people are searching for specific phrases. In addition, there are a plethora of additional free tools accessible. But it’s more difficult to tell if it’s worthwhile to pitch in on each word in your SEO plan!
An SEO expert will look at specific keywords and longer key phrases that customers use while searching for items in your sector. First, they’ll zero in on a small number of selected keywords to base your site on, then they’ll assist you in using it to rank.
4. Your Site Is Getting Penalized By Google
Actions judged unethical by Google, and other search engines may result in a penalty. It makes no difference whether things were done on purpose or not; crawlers at Google lack emotional intelligence, after all. They can’t always tell the difference between an honest error and black hat methods.
If you are on the wrong side of the algorithm, you will be penalised. You may also be caught off guard if you are not up to speed when the algorithm changes. Google usually provides adequate notice of extensive upcoming upgrades, but there is always the possibility that a minor change can result in red flags appearing on your site.
5. You Don’t Know How to Quantify Your Site’s Performance
Not finding your site on the search engine results page is a good indicator that your SEO isn’t up to grade. It can provide a decent indication of which keywords are doing well and which are not. However, it is anecdotal in the sense that you depend only on your input to create your view.
Using analytical tools like Google Analytics to discover what’s working and what isn’t is a more scientific approach to analysing the site’s performance.
There are many ways SEO experts can turn your business around from an unknown site into a high-converting, credible, and web-friendly platform customers will flock to. All that you need to do is to take that step towards trusting a local expert near you!
Are you looking for an SEO consultant in Perth to help you with your business website? The SEO Room is your best bet at rising in Google’s results pages! Get in touch with us today to schedule a consultation.