Organic traffic is achieved when online visitors access your website through “natural” means, the direct opposite of paid traffic that comes from paid ads. You can gain organic traffic through search engine optimisation (SEO) strategies and effective lead generation.
If you know digital marketing, you know why SEO is so important. To put it simply, SEO boosts organic web traffic by bringing your website to the forefront of search engine results. Lead generation, on the other hand, is responsible for attracting potential customers. SEO can support lead generation efforts by increasing product/service awareness via organic traffic.
Here are six effective ways you can utilise SEO to augment your lead generation efforts.
1. Conduct a Website Audit
By doing so, you can distinguish which web pages are performing well and which ones need to be improved. Moreover, you can gauge the web page loading times, which makes or breaks your site ranking and contributes to high bounce rates.
2. Carry out Keyword Research
Keyword research is essential to SEO so that your content will show up as results when specific phrases are entered in the search bar. Identify the relevant keywords related to your business, then incorporate these keywords in the content you put on your site.
3. Update Existing Content
Don’t just post content and leave it there forever. You don’t have to put out something original every single day. You can improve and make your old content relevant to today’s trends to enhance your SEO metrics.
Optimise your content and make sure that it is organised as well as easy to navigate through. Ensure that your headings and subheadings are cohesive and readable; bullet points and number lists are great for easy scanning of content. Consider putting images with alt descriptions to help search engine algorithms crawl your web pages.
4. Benchmark Competitor’s Performance
Compare and contrast your competitors’ performance with yours to analyse how their websites perform using similar keywords. These results will let you know what you need to develop and change on your site to make it perform better.
5. Develop an Ongoing Content Strategy
Be consistent with the content that you provide to your target audience, as this can also generate leads. Valuable insights can persuade them to sign up for newsletters, ebooks, or other lead-generating gated content.
6. Create a Backlink Strategy
Backlinks are just as important as keywords in SEO strategies. When other websites link your content, it establishes your credibility, and your ranking will improve on search engine results. You can get good backlinks from trustworthy or established sites with high domain authority to ensure that your audience can trust your content. Buying links is not recommended because Google can track artificial linking activities, leading to downgrading your rank instead of upgrading it.
Generating leads organically might seem complicated, but the effort you put in will surely be fruitful for your business. SEO and lead generation can establish a positive reputation for your brand, leading more customers to check out your website. The products or services you offer are guaranteed to stand out despite the tough competition on the online market.
Get an SEO expert in Perth to help your business rank better locally. The SEO Room offers SEO and SEO-friendly web design for Perth-based businesses and companies in nearby areas. Book a free website audit report so we can start your journey towards a strong website performance!