Are you happy with your website’s online ranking on search engine results pages? Well, even if you are number one as of this moment, getting and maintaining the top spot is a battle you have to constantly fight! Hundreds upon thousands of other websites are also trying to achieve the number one spot—and this just means more work for you to try and maintain a high rank for your website.
That being said, you should be well aware of what SEO is by now. After all, it is what you implement to push your rank up. However, do you realise the importance of written content in your SEO efforts? Even though SEO includes various strategies to work efficiently, content is still one of the key players—and it is one of the more important ones! If you haven’t been focusing on content, the chances are that your rank is at risk of dropping.
Content is indeed king, and in this article, we’ll talk about what you can do to maximise your written content:
1. Keep things dynamic
Sure, the content you write doesn’t have to be rewritten anytime soon. After all, they can stay relevant for a few months to even a few years. However, if you truly want to maximise your content’s effectiveness, you need to keep your content dynamic.
What we mean is that you should be providing new and refreshing content every once in a while! This can be as often as once a week or once a month—a more or less regular posting that keeps your content moving. The content can also be about anything, from featuring your products or services to tackling an ongoing topic or trend.
It is through this dynamic nature that search engines like Google will take into account, pushing it up the rank, knowing that users will benefit from such dynamic content.
2. Make sure it is original
Every piece of content you upload on your website should be original and written by you. You can definitely refer to other pieces of content to base your work on—but you should never outright copy word-by-word what other people have written! If this were to happen, there is a chance that the algorithms will ignore your content in the effort to provide a variety of content to its users.
In other words, duplicate content is a big no for your website. This also applies to duplicating your content, as each piece of content should offer something unique to prove valuable.
3. Create landing pages and home pages for content
A home page is where you must be creating fantastic first impressions for any visitors. In there, you should be focusing on keywords, representing approximately one to two per cent of the content on each page there. To add to that, ensure that the content you provide is valuable and straight to the point, ensuring that any readers can take value out of your content without getting overwhelmed.
On the topic of landing pages, while you may think of them as pages where people get sent to after clicking a link, landing pages more specifically work as pages to represent a keyword. For instance, if someone were to type “pencil” and sees a pencil ad or link, the landing page for it should be about the pencil! As such, creating content for said landing pages can help you rank higher for specific keywords.
Conclusion
In summary, content is and always will be king. The internet is everyone’s go-to source of information, and it is through written content that this information is shared. As such, when it comes to writing content for your website, be sure to use keywords that are highly relevant to your offerings and keep things dynamic. This way, your website’s rank gets pushed up thanks to the algorithm seeing that you are providing great value to its users.
That being said, before we finish here, let us ask you one last question: if you were to remove everything but your written content in your website, will you still be able to see what your website is about? If you don’t, then it is time to get writing!
The SEO Room is a digital agency offering holistic solutions to improve your business’ online performance, providing web design, SEO, and other such solutions. If you are looking for SEO services in Perth to grow your online presence, work with us today!
