With everything available in the digital space, websites are a must for every brand. It is a platform for audiences to know who you are, what you are doing, and how they can engage with you. Think of it as your virtual calling card.
Your website should best represent who you are, and creating effective web design only needs key components. Here are some important things to know when creating your company website.
1. Mobile-Friendly
A vast majority of netizens view anything on their mobile phones. It is much more convenient and accessible, especially for linking to any social media platform.
Let’s say that your target audience follows a link to your website from a Facebook post. If they find that your website isn’t optimized for the web, they are less likely to spend time on it.
When making a website optimized for mobile, don’t just keep the overall design in mind. Make sure your copy will also fit the mobile user interface (UI). For instance, don’t make your paragraphs too long, so it does not appear as a wall of text on mobile.
2. Easily Navigable User Interface
Speaking of UI, make sure that you have an easy-to-navigate interface. It doesn’t have to be too intricate or trendy, it just has to be functional and easy for first-time visitors to understand.
If users spend too much time on your landing page trying to figure out how your site works, they likely wouldn’t want to stay. As a general rule, make sure your goal for navigation is that it is fast and findable.
3. Visible Call to Action
Everything you place on your website must have a purpose. When creating content and organizing the design, ask yourself whether it serves a purpose.
Make sure to have a clear call to action on every page as well. Site visitors are usually curious about what you have to offer. If you don’t make your calls to action apparent, then visitors will leave your site without taking away anything from it.
They won’t be able to buy your products, avail of your services, and so on. So make sure that your messaging and intent is clear from the get-go.
4. Quality Content
When generating content for your website, make sure that they are fresh, unique ideas to draw the audience in. Your audience will most likely come back for more when you produce engaging content.
Separate yourself from your competitors by making content optimized for your audience. You may use search engine optimization (SEO) to get a feel for what your audience wants.
5. Consistent with Brand Identity
When writing web copy, designing your website, or any other decisions, bear in mind your brand identity. Make sure that everything you say is consistent with the tone of your brand, and working to a specific theme.
Having no set tone will give the impression that your website is cluttered and unmanaged. This spells bad news for your audience.
Conclusion
Every decision you put towards making your website is a worthwhile investment. When you spend time curating the content and designing a website that is cohesive with your brand identity, more people will trust you.
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