Every modern business owner agrees that it’s a necessity for their operation. The age of digital transformation is a trend that no entrepreneur should miss, especially since technology continues to be intertwined with everyday routine. With the many ways online platforms have connected people, it’s only natural for companies to reinforce their presence in digital spaces.
Building a Holistic Website
There are numerous approaches to building a website, but nothing beats the method of using a holistic approach. It’s the process of doing things right the first time instead of focusing on accessories and embellishments. Through a holistic approach, you can seamlessly coordinate the aesthetic and technical aspects as it contributes to your sales funnels.
In this article, we’ll share three advantages of using holistic website development.
1. Purposeful Website Elements
Websites are ranked according to how relevant and credible their content is to a set of search queries. This is why search engine algorithms are crucial factors in your web development. The more reliable your website’s interface is, the more likely your site will attract and maintain customer attention.
To employ holistic website development to your site’s design, you need to center your efforts on storytelling. This means you need to choose a clear brand message and develop a brand story around it. You can achieve this by having purposeful graphics and eliminating your need for blocky paragraphs. Remember that a strong layout won’t just appeal to site visitors, but it will also attract greater search engine rankings from Google’s algorithm.
2. Integrated Technical Architecture
It’s not just media consumption that’s changing in today’s generation. Computers and processors are much more sophisticated now to handle unique interactions with a site’s interface. Because of this, there are more opportunities to improve a website on its technical ability. However, it’s always important to ground yourself before needlessly committing to unnecessary efforts.
Your site’s performance has an integral role in Google’s ranking systems, gauging the efficiency of your website on various parameters. This includes your optimization of site loading speeds and its impact on your click-through rates (CTRs). Remember that you need to balance a site’s functionality with your business model. For this reason, you should have ample time to audit your site for its interactions with CRM software, application processes, ticket management, and other systems.
3. Better Workflow Planning
Inefficient websites will have a disastrous impact on your business flow. In fact, it’s even worse to have an unresponsive website than to have it under downtime. For this reason, you should always double-check your workflow planning to see how your existing funnels interact with your different departments. Make sure that these workflows won’t be compromised or have safety measures in place to remain stable.
One way to detect these issues before they mess up your workflow is to monitor your analytics closely. Your in-house teams can identify any weaknesses or vulnerabilities with your funnels by using comprehensive tracking and analytics software. It’s also an effective method to gauge your Key Performance Indicators (KPIs).
Building the right website isn’t always about filling it with many features and eye-catching elements for online visitors. Today’s generation of online users have grown bored of click-bait ad copies and obnoxious use of media. This is why planning your website should be more grounded and calculated, making your site more appealing and more than twice as capable of converting site visitors.
Performing holistic web development principles won’t be easy if you don’t have a background on the many ways of optimising a site. For this reason, you need to work with experts in the industry that know how to deliver your needs. If you need to work with a talented website design agency in Australia, contact our team at The SEO Room and we’ll ensure a clean and functional website for your business!