Understanding the Impact of Dofollow vs Nofollow Links on SEO


In the ever-evolving landscape of SEO, understanding the nuances of how different elements impact your website is crucial. Among these, the roles of dofollow and nofollow links stand out due to their significant influence on how search engines view your site. Here at The SEO Room, we recognise the importance of leveraging both types of links to sculpt a robust SEO strategy that not only boosts your rankings but also adheres to best practices.

Link building is an essential part of SEO, and knowing when to use dofollow or nofollow links can make a substantial difference in your site’s search engine visibility. Dofollow links, which allow search engines to follow them and pass on link equity, are valuable for improving your website’s authority and ranking. On the other hand, nofollow links, although not passing on SEO strength, help create a natural link profile and are crucial under certain circumstances.

This simple yet vital distinction helps in strategising a balanced approach to SEO. Through the lens of a holistic SEO and marketing agency, we aim to unpack these concepts and provide you with insights on effectively using dofollow and nofollow links to propel your site forward in the competitive digital arena. Let us guide you in navigating this aspect of SEO with clarity and precision, ensuring your website gains both credibility and high rankings.

Understanding Dofollow Links: What They Are and How They Work

Dofollow links are like open doors for search engines, inviting them to explore and acknowledge the connection between your website and others. When we include a dofollow link on a webpage, it tells search engines like Google to follow the link and consider it as a vote of confidence towards the linked site. This voting system, or link equity, is fundamental in boosting the authority of a website, essentially suggesting to search engines that the content on the other end of the link is valuable and trustworthy.

For us, using dofollow links strategically can significantly impact your site’s ranking. These links pass on ‘link juice’, a term we use to describe the sharing of authority from one site to another. This transfer is crucial because it helps improve the visibility of the linked website on search engine results pages. Think of each doafollow link as a recommendation, and the more reputable recommendations your website receives, the better it is perceived by search engines. This is why we focus on establishing quality dofollow links from reputable sources to boost your site’s credibility and ranking.

Exploring Nofollow Links: Their Purpose and Impact

Nofollow links, on the other hand, are the discreet gatekeepers. They tell search engines to disregard a link in terms of passing on authority, effectively saying “visit this link, but don’t count it as an endorsement.” Initially introduced to combat spam and manipulate search engine results, nofollow links are essential for maintaining the quality and credibility of your website in the eyes of search engines.

Why use them, then? We leverage nofollow links to maintain a natural balance in your site’s link profile—a critical element in SEO. Not every link should pass authority; having a mix of dofollow and nofollow links makes your link profile appear more natural and less manipulative to search engines. This can include links to necessary but unendorsable pages like terms and conditions or privacy policies or in scenarios such they’re required by law or commerce standards (like paid links).

Importantly, nofollow links still drive traffic to your website and can lead to increased exposure and indirect benefits such as social shares or secondary links that are dofollow. This aspect shows why even nofollow links are valuable in our holistic approach to SEO, helping us guide your content to perform well across different dimensions.

When to Use Dofollow vs Nofollow Links in Your Content

Deciding whether to use dofollow or nofollow links in your content isn’t just a coin toss; it requires a strategic approach tailored to your SEO goals. We always consider the purpose of each link. Dofollow links are best used when linking to reliable sources that add value to your content, as these links aid in building the SEO strength of your website. This is especially true for links to content within your own site or to high-authority external sites that enhance the credibility and richness of your information.

On the flip side, we use nofollow links when linking to less reliable sources or when the link is part of user-generated content, like comments in a blog post. Additionally, if you’re dealing with paid links or advertisements, it’s essential to tag them as nofollow to comply with search engine guidelines, maintaining your site’s integrity in the eyes of both your audience and search engines.

How Dofollow and Nofollow Links Affect Your Website’s SEO Strategy

Incorporating both dofollow and nofollow links into your website’s link profile is essential for a balanced SEO strategy. We understand that maintaining this balance can steer your site towards achieving better credibility and higher rankings. A varied link profile, which includes both dofollow and nofollow links, appears more natural to search engines, helping to avoid penalties related to manipulative link practices.

Further, by judiciously using dofollow links, we drive more effective link equity and referral traffic, enhancing your site’s authority and page rank. Meanwhile, nofollow links, while not contributing to your site’s ranking power directly, help diversify your link sources and can safeguard against possible SEO issues related to link quality. This strategic use of links bolsters your overall SEO efforts and contributes to a sustainable long-term ranking strategy.


At The SEO Room, we navigate the complex dynamics of dofollow and nofollow links to enhance your digital presence. Crafting a balanced approach to link building, we ensure your site is not only compliant with SEO best practices but also positioned for sustained growth in the digital landscape. With a focus on strategic link placement and preserving the integrity of your link profile, we empower your website to achieve and maintain high rankings.

Ready to optimise your site’s SEO with a strategic link-building approach? Get in touch with The SEO Room, the premier SEO agency in Perth, and let’s make your digital footprint count! The SEO Room is here to guide you every step of the way.


Reem Kubba