When it comes to search engine optimization, things can quickly become overwhelming. A typical SEO campaign consists of numerous tactics being used simultaneously. This can be difficult because when you’re working with so many different pieces, it’s hard to know if they’re working or not.
Here, we’ll explore the best ways to structure an SEO campaign and how to use it.
Set Your SEO Goals
Before you can successfully market your website and have it rank well in the search engines, you have to know what you’re trying to accomplish.
The first thing you should do is make a list of your goals. When you’re ranking your website on Google, you’ll want to make sure you’re ranking for relevant keywords to what your site is about.
Consider SEO Scalability
Once you’re done creating your list of goals, it’s time to figure out how they can be achieved. It’s important to structure your SEO campaign in a scalable way.
A scalable SEO campaign is one that is easier to manage, maintain, and update. To make your SEO scalable, you should create specific and actionable goals. This means that it should be easily adaptable to new ideas.
Conduct a Competitive Analysis
Before you start getting your website to rank, you’ll want to make sure you know what competition you’ll be up against.
A competitive analysis will help you figure out your competition:
- Keywords they’re targeting in their content
- Keywords that they’re trying to rank for on search engines
- Website’s strengths
It’s important to take a look at how competitive a market is because it helps you understand how hard it will be to rank your content. If a market is too competitive, it might not be worth your time.
Do Keyword Research & Topic Analysis
Before you start writing content for your site, you’ll want to conduct keyword research and topic analysis.
Keyword research will help you find keywords that your audience is actively looking for when searching online.
The topic analysis will allow you to understand your target audience. What are they interested in? What problems are they trying to solve?
Make sure you use the findings from your research to help you structure your content.
Have Topic Clusters In Your SEO Strategy
Once you understand your target audience and the types of topics they’re trying to find information on, you can start to structure your SEO campaign.
To get started, you’ll want to have clusters of topics on your website.
Clusters are wiki pages that are structured to allow visitors to navigate from one page to the next easily.
When you get visitors to visit multiple pages on your website, you’ll be able to get them to click on your site and stay there for longer. This increases the chances of them clicking on the links you have on the page.
Here’s To an Effective SEO Campaign
Structuring your SEO campaign properly will help you better understand all the different tactics you’re using. If you structure your campaign properly, it’ll be easier to adjust to the different parts of your campaign.
The SEO Room is a reliable SEO agency in Perth. We can help you structure your SEO campaign suitable to your needs through our holistic approach. Get in touch with us.