There’s never been a better time to be an online seller. The internet has made it possible for you to reach local, national, and international customers, and you can move goods around the globe in hours.
But it’s not as simple as just setting up an online storefront. You need a professional-looking site that’s pleasing to the eye and easy to use. A site that’s crafted by an expert can help you increase sales, save on credit card processing fees, and give your store an air of credibility.
Your web design plays a huge role in the success of your e-commerce website. It’s the first thing your customer will see and it’s the first impression they’ll have of your business. Because of this, web design is crucial to creating a positive impression. So, what do you need to consider to ensure you’re building an effective e-Commerce website?
Crucial Qualities Every Successful e-Commerce Website Needs
1. Your e-Commerce Web Design Needs to be User-Friendly
First, your website needs to be user-friendly. If a customer has a hard time navigating your site, they’re not going to come back. Customers constantly rely on search engines and past experiences to find products and services, so it’s crucial that your site be simple to navigate and easy to find.
The more clicks it takes a customer to find what they’re looking for, the more likely they are to give up and leave. You want to create a seamless, intuitive journey that allows customers to find exactly what they’re looking for as quickly as possible. Your goal is to keep them engaged and coming back for more.
2. Your e-Commerce Web Design Needs to Simplify the Shopping Cart and Checkout Process
Second, your site needs to simplify the shopping cart and checkout process. Customers don’t want to spend a lot of time and effort verifying the accuracy of shipping, billing, and payment information. They want to browse and buy with the least amount of effort, so streamlining the checkout process is a great way to achieve this.
3. Your e-Commerce Web Design Needs to be Mobile-Responsive
Finally, your website needs to be mobile-responsive because mobile phones account for over half of all e-commerce activity on the web. As consumers, we expect our phones to serve as our go-to point-of-sale system, and we want to be able to find what we’re looking for quickly, no matter what device we’re using.
This is great news for online businesses because it means more potential customers. But, if you don’t have a mobile-optimized site, you’re missing out on this growing market.
That’s why it’s important that your e-Commerce website be mobile responsive. If it’s not, you run the risk of users leaving your site or, even worse, having them Google your site, but going somewhere else to make a purchase because it fails to load properly on their mobile devices.
The Bottom Line: Laying a Strong Groundwork of Web Design Elements for Your e-Commerce Website
You’re about to embark on the exciting journey of building your online store. You’ve gathered your business plan, done your market research, created a killer product or service offering that solves a problem or fills a need, and you’ve found a legal structure for your business.
Now it’s time to finally build your business’ website, and it’s a big job. To help make the process less overwhelming, focus first on making sure you’re meeting the basic elements of an effective e-Commerce website.
By laying a strong groundwork of web design elements, you can build a great foundation for your e-Commerce website and increase your odds of success.
How Can We Help You?
If you’re looking for a website design agency in Perth, we’re here to help.
Here at The SEO Room, we create holistic marketing solutions to help your business grow in a saturated marketplace. From website design to SEO, down to content marketing and event marketing strategies—our team of marketing experts are here to help.
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