As the world of digital marketing continues to evolve, so too do the various strategies and techniques used to reach consumers. One area that has seen significant changes in recent years is search engine optimisation (SEO).
Whereas in the past, businesses would primarily focus on optimising their website for global search engine ranking, more and more are now turning their attention to local SEO. But what exactly is the difference between these two approaches, and which one is right for your business?
In this article, we’ll take a closer look at global SEO vs. local SEO, exploring the key differences between the two and helping you to decide which strategy is best for your business.
What is Global SEO?
Global SEO is the process of optimising your website for users around the world. This can include optimising your website for international search engines, as well as making sure your website is accessible and user-friendly for people from different countries. Some of the key tasks you’ll encounter when using global SEO are the following:
- International keywords research;
- Global-friendly website structure;
- Content optimisation;
- Technical SEO signals;
- GEO targeting;
- Google My Business listing;
- International link building;
With that in mind, there are a few different aspects to consider when doing global SEO. First, you’ll need to make sure your website is accessible to people from different countries. This means ensuring your website is available in different languages, and that it can be viewed on different devices and browsers.
Second, you’ll need to optimise your website for international search engines. This means doing keyword research to find the right keywords to target for your different markets, and then optimising your website and content for those keywords.
Third, you’ll need to make sure your website is user-friendly for people from different countries. This means considering things like cultural differences, and making sure your website is easy to navigate and use, regardless of where someone is accessing it from.
Global SEO can be a complex process, but it’s important to consider if you want your website to be visible to users around the world. By taking the time to optimise your website for international search engines and users, you can make sure your website is seen by the people who matter most to your business.
What is Local SEO?
If you want to attract more local customers, you need to make sure you’re visible in local search results. That’s where local SEO comes in. By optimising your website, social media profiles, and online listings for your business name, address, and phone number, you can make it easier for customers to find you online. To incorporate local SEO strategies, you’ll need to explore the following activities:
- Finding local keywords;
- On-page elements;
- Google My Business listing;
- Building citation;
- Managing reviews and ratings;
- Social media marketing;
- Relevant backlinks;
Local SEO is essential for any business that wants to increase its visibility and attract more customers from its local area. If you have a brick-and-mortar business, local SEO is essential. But even businesses without a physical location can benefit from local SEO.
If you serve a local area but don’t have a physical location, you can still optimise your website, social media profiles, and online listings for your business name, address, and phone number. This will help you attract more customers from your local area.
The Bottom Line: Choosing the Right Approach for Your SEO Strategy: Should You Focus on Global SEO or Local SEO?
As a business owner, you may be wondering if you should focus your SEO efforts on global SEO or local SEO. The answer to this question depends on a number of factors, including your target market, your business goals, and your budget.
If you’re targeting a global audience, then global SEO is the way to go. This type of SEO will help you rank higher in search engines for keywords that are relevant to your business, no matter where in the world your potential customers are searching from.
On the other hand, if you’re targeting a local audience, then local SEO is the way to go. This type of SEO will help you rank higher in search engines for keywords that are relevant to your business in your specific geographic location.
So, which type of SEO should you focus on? The answer depends on your specific business goals. If you’re not sure which approach is right for you, then consider speaking with a professional SEO consultant to get started.
No matter what factors you consider, the most important thing is to have a solid SEO strategy in place. If you do that, you’ll be well on your way to reaching new customers and growing your business.
How Can We Help You?
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Here at The SEO Room, we create holistic marketing solutions to help your business grow in a saturated marketplace. From website design to SEO, down to content marketing and strategic marketing —our team of marketing experts are here to help.
Book a free SEO consultation through our contact page today!
