Ranking your website was easy- you would stuff your content with keywords, and Google would do the rest. However, this is no longer the case. If you stuff your content with keywords, you could be penalised. Additionally, Google’s ranking metrics have become more complex, so keyword stuffing is no longer effective. Even though it may be difficult, ranking your Shopify website high on SERPs is still possible.
Here are some tips for improving your Shopify SEO:
1. Conduct Keyword Research
Your eCommerce business’ SEO success depends on the keywords you choose. Many entrepreneurs don’t invest time researching keywords, which is crucial to a successful SEO campaign. Scattering keywords throughout your website is not enough—you need to use the right keywords to make the biggest impact.
2. Incorporate Keywords into Your Page Content
Your keywords should be placed strategically on your website so that Google’s crawlers can easily find and index your pages. The best places to insert keywords are the page title, meta description, page body content, and image Alt text. This will help Google understand your pages and rank them accordingly.
3. Make Your Website Navigation Intuitive
Google checks how easy a website is to navigate as one of its ranking factors. The easier it is to navigate, the better the user engagement and the lower the bounce rate. A well-structured website will keep users on the site longer, improving the Shopify store’s ranking. Homepages are an excellent place to start when optimising navigation structure. Product pages should be easily accessible from the homepage.
4. Add Backlinks
The number and quality of the backlinks to your website greatly impact the search ranking of your Shopify website. So it’s important to get as many high-level backlinks as possible to succeed with SEO. By the way, backlinks are links from another website that points to your website. Before starting a backlink generation campaign, remember that not all backlinks are equal.
5. Optimise Your Website Speed
When you try to open a web page, and it takes more than a few seconds to load, you probably feel frustrated. The same thing happens to visitors to your website if it takes too long to load. If a website takes too long to load, people will usually leave the site, which increases the bounce rate.
The bounce rate is the percentage of people who visit a website and then leave without looking at any other pages on the site. A high bounce rate is bad for a website because it means people are not finding what they are looking for. It also affects the website’s ranking on search engines like Google. So, it’s important to make sure that your website loads quickly.
6. Use the Right SEO Tools
There are plenty of SEO apps that can help you strategise your Shopify SEO. However, it’s important to note that no app can guarantee results. The best way to ensure success with Shopify SEO is to take a holistic approach and consider all aspects of your store’s optimisation.
Many tips can help improve your Shopify SEO in 2022. However, keeping your website updated with fresh and relevant content is the most important thing. Use the correct keyword density and tag your products and pages correctly. Following these tips can help improve your Shopify SEO and attract more customers to your website.
The SEO Room is a holistic website design, SEO and marketing agency creating digital solutions for many businesses. We are a local SEO specialist in Perth, WA, & Shopify SEO Experts helping clients strengthen their online presence and customising web solutions for various brands. We create what fits your brand! Get in touch with us today!