4 Things People Should Know About Keyword Consistency in SEO


Keyword consistency is an on-page SEO concept that identifies where each keyword appeared on the post. In the past, the ranking was easier on search engines as people often added random keywords anywhere on the online posts, covering all relevant and irrelevant keywords to the topic. Now called spamming, placing keywords where they shouldn’t be on an online post doesn’t mean it will rank high on search results. But what is keyword consistency, and why is it important to understand? Here are some ideas.

1. Consistency vs. Density

Keyword density is the number of times a keyword appears on a web page divided by the total number of words on the page. For example, if a web page has 100 words and a keyword appears five times, the keyword density would be 5%.

Keyword consistency is the number of times a keyword appears on a web page divided by the number of times it could have occurred. For example, if a web page has 100 words and a keyword appears five times, the keyword consistency would be 5%.

Keyword density and consistency are two different things. While you can’t control how often a keyword appears on a web page, you can control how often it could have occurred. Keyword consistency aims to know which spaces keywords fit, not only where people want them to be.

2. Why is Keyword Consistency Important?

There are a few reasons why keyword consistency is important. The first reason is that it helps crawlers index and understand your content. If the same keyword appears in different places on your page, the crawler may not know which one to focus on, prompting it to ignore the page for ranking.

The second reason is that it can help you rank for that keyword. If the keyword appears in different places on your page, the search engine may not know which one to rank you for. Having the keyword appear in the same place on your page can help the search engine understand better.

3. How to Improve Keyword Consistency

There are many ways to improve and maximise keyword consistency. First, keyword research tools should help people find the most suitable keyword for every topic. Another is to use the keywords as natural sounding as possible. People shouldn’t add the keyword anywhere, changing the post’s tone and meaning.

However, the best way to improve keyword consistency is to use plugins. Some online tools, called plugins, scan the texts before publishing. As a result, the tools remind people to fix the keywords, have them re-consider the placement, or scrap it all. Nowadays, it’s not too difficult to identify and correct consistency issues as there is available help for everybody.

4. Ideal Keyword Consistency Percentage

The ideal keyword consistency percentage varies. However, some suggest that the optimal number is 3% to 5% of the total number of words. Some people say that an ideal keyword density is 1%.

If you want a more in-depth analysis, you can use Google Analytics. The tool has a feature that lets you see the number of keywords used on the site. This way, you will know if you are using the ideal number of keywords.


If you want to make sure that your site is using the right keywords, you need to make sure that they are used throughout the website, using them in the right places, such as in the title, the metadata, and the content. If you are unsure how to use the keywords, you can use a tool like the Google AdWords Keyword Planner. Lastly, write excellent content to help the post rank further online.

The SEO Room is an SEO agency based in Australia, offering content marketing services in Perth and nearby cities. We aim to improve our clients’ local SEO using current optimisation practices. Through our process, we hope to see improvements in our clients’ websites, bringing them straight to the top spot of the search results. Speak to an SEO expert in Australia today by booking an appointment with us.


Reem Kubba