5 Questions You Should Ask Your White Label SEO Company

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As the internet becomes more competitive, businesses must invest in various digital marketing strategies to remain relevant and stay ahead of the competition. One of the most effective digital marketing methods is search engine optimization (SEO). However, not all businesses have the resources or expertise to undertake SEO in-house. 

That’s where white-label SEO comes in. White-label SEO is the practice of outsourcing SEO services to a third-party provider, who performs the work under your branding. 

In this article, we will discuss five questions you should ask your white-label SEO company to ensure you get the best possible service.

1. What Is Your Process for Keyword Research? 

Keyword research is one of the most critical aspects of SEO. It involves identifying the keywords and phrases that potential customers use to search for your products or services online. Therefore, when choosing a white-label SEO company, it’s essential to ask about their keyword research process. 

A good SEO provider should have a well-defined process for identifying and analyzing the most relevant keywords for your business. They should also use the latest tools and techniques to ensure that they don’t miss any critical keywords.

2. Can You Provide Examples of Your Link Building Strategy?

Link building is another essential aspect of SEO. It involves acquiring backlinks from other websites to your site. However, not all links are created equal. Low-quality links can harm your SEO efforts, while high-quality links can significantly improve your search engine rankings. 

Therefore, it’s essential to ask your white-label SEO provider for examples of their link building strategy. A good SEO company should have a clear plan for acquiring high-quality backlinks from reputable websites in your industry.

3. How Do You Ensure That Your SEO Strategy Is Ethical?

SEO can be a tricky business, and some providers may use unethical tactics to achieve quick results. However, these tactics can harm your website’s reputation in the long run and can even result in penalties from search engines. 

Therefore, it’s crucial to ask your white-label SEO provider how they ensure that their SEO strategy is ethical. 

4. What Reports Will You Provide, and How Often?

SEO is an ongoing process that requires constant monitoring and optimization. Therefore, it’s essential to ask your white-label SEO provider what reports they will provide and how often. 

A good provider should provide regular reports that show the progress of your SEO campaign, including keyword rankings, traffic, and backlinks. They should also explain the reports in simple terms that you can understand.

5. How Do You Measure the Success of Your SEO Campaign?

Finally, it’s essential to ask your white-label SEO provider how they measure the success of their SEO campaign. A good provider should have clear metrics for measuring the success of their SEO efforts, such as increased traffic, higher search engine rankings, and more leads or sales.

They should also be able to explain how they will track these metrics and how they will use them to optimize your SEO strategy over time.


SEO is a critical part of any digital marketing strategy, and white-label SEO can be an excellent way to outsource this work to a third-party provider. However, it’s essential to choose the right provider to ensure that you get the best possible results. By asking the five questions outlined in this article, you can ensure that you choose a white-label SEO provider that is ethical, effective, and delivers measurable results.

Grow your online presence with The SEO Room. We are a content marketing agency in Perth with a team of experts that can help you create a content strategy that drives traffic, engages your audience, and boosts your bottom line. Get in touch with us today to learn how.


Reem Kubba