Our Guide to Structuring SEO-Friendly URLs for Your Website

website URL

Employing SEO strategies in every area you can is essential to boosting your online visibility. You may have already integrated SEO into your blog, videos, and other marketing efforts, but one component is often overlooked.

Have you ever thought about your URL structure before?

Never underestimate the impact of your URL structure. The URL may seem less important than developing a custom website design or creating engaging content, but this is also a crucial element in achieving SEO success! 

Why You Should Pay Attention to Your URLs

A Uniform Resource Locator (URL), also known as a “web address,” is a human-readable text design to replace IP addresses. The URL of a given unique resource, such as a web page, will specify its location on the Internet. Each URL points to a unique resource, which can be an HTML page, image, CSS document, among others.

Just like using targeted keywords and phrases in your website’s content helps you rank high on search results and improve the user experience, the URL structure SEO also serves the same purpose. A URL that is clean and easy to read will make it easier for search engines to find it and encourage your target audience to click on your link.

How to Make the Most Out of Your URLs

1. The URL should begin with your domain name

Whenever you publish new content, the link must always lead with your domain. 

The domain name is the most identifiable part of your web address. When you place it at the beginning of your URL structure, users will be able to immediately identify your company and make it easier for them to connect to different parts of your site. Leading with a domain name will make it easier for people to find the home page and explore your site further!

2. The URL must be easy to read

Readability is one of the most crucial factors in structuring your URL. Having a clear and readable URL enhances the user experience and helps improve website engagement. The easier your URL is to read, the better it will be for search engines. 

To make a readable URL, you should use as few words as possible while still conveying the page’s purpose. If you think you already have a clear URL but you’re not satisfied with your search engine rankings, you may want to rewrite it to make it more “human-readable.”

3. The URL should include targeted keywords

Articles, videos, and social media posts aren’t the only places you can place keywords—you can include them in your URL, too! Putting keywords in the URL allows people to know what to expect when they hover on the link and enhance your website performance. 

Keywords may help with your rankings, but too much won’t do any good, as overloading your URL with keywords can get your site flagged as spam. 


The URL structure remains an essential element in your website’s overall SEO optimisation. As long as you understand how best to create your URL and work with a great SEO company, you’re sure to get more clicks, visits, and conversions!

Do you need help with structuring your URL? Our team at The SEO Room can help! Being one of the best SEO companies in Perth, we integrate traditional and digital marketing best practices to maximise the success of your campaigns. Get your free website audit report today!


Reem Kubba

Marketing Strategist | Web & SEO Whisperer