When it comes to search engine optimisation (SEO), it’s best not to overlook the local aspect of it. In fact, it’s an essential part of your strategy. The consumers within your business’s area of coverage will be the most relevant as they will be the likeliest to convert.
The aim of local SEO is to ensure you stand out in local searches relevant to your services. Your ranking is determined by how high up your content and website show up in results from search engines like Google and Bing. When it comes to maximising local SEO, however, it’s not simply about rankings.
The real key is getting the right keywords that will translate to more conversions. You want online users to actually click on your site and end up making a transaction. How does this work in terms of timeline and results? We will break that down below.
Factors That Contribute to Local SEO Success
There are various factors that will come into play when determining exactly how long it will take before your efforts bear fruit. Getting a ranking is simpler than you may think if you’ve got the right keywords. The real waiting game is about the return of investment. It can be as quick as just a couple of weeks or even take up to a year to create any real impact.
For local searches, you will need to consider your Google Business listing, proper SEO titles, meta descriptions, link profile, website authority, NAP consistency, and any duplicate listings.
General Timeline of Results
The industry is robust, and the competitive landscape continues to evolve. This means there is really no one distinction for the timeline that will work. This is highly dependent on your specific business, strategy, insights, and any analytics that you will do as you go along with your SEO strategy.
In general, it will take at least two business data index update cycles for your listings and content to start making a real dent in your visibility. This means it can take anywhere between a month to half a year.
How to Calculate Your Local SEO Performance
If you have an existing Google listing, you should see quantifiable results in around a month. If not, you can get a pretty decent calculation using different factors.
For instance, if you have a Google listing and a local places page, you should see results in four to six weeks. If you have changes and updates to your Google listing plus your local page, you have around four to six weeks. For recently added listings and citations alone, the range should be around one to two months.
If you have a new domain name, you should see that translate into results within two to three months. If you’ve recently changed your contact information or address, this will take around three to four months to translate.
Your ideal timeline is four to eight weeks, though it’s best to manage expectations to around six months to a year. Having the right listings will be the catalyst for how quickly you’ll see a turnaround.
Although each business is different, you can easily use this as a good basis to set your key performance indicators. This way, you’ll be able to properly monitor how your local SEO efforts are faring. You’ll find that the most effective strategy goes beyond simply ranking up on results and hones in on your target audience to get conversions from them.
For any business in need of an SEO expert in Perth, the SEO Room provides holistic website design and strategy for real results. Contact us to check your SEO score and start growing your business.