In simpler terms, SEO is the practice of optimising your website to make it more visible in search engine results so that more people will find it when they search for relevant topics. A professional SEO specialist ensures that your website is well-structured and contains the appropriate keywords and other components likely to draw users in.
If you do not have a large company or a specialised agency to help you with SEO marketing, you can still benefit from local SEO. Local SEO involves tailoring search engine optimisation efforts to target search queries related to a specific location. This strategy is less time-consuming than a full SEO strategy but allows you to attract potential customers to your business website.
By targeting local keywords, you can ensure that your website is seen by people looking for services or products in your area. If you’re a practising accountant and bookkeeper who wants to get a leg up on the competition, you can win at SEO in Australia with these tips:
Leverage on Links and Mentions
The better your online presence is, the higher your website’s ranking on search engines like Google. To do this, search engines will review your website’s content and quality of information, the number of links from other websites in the accountancy field, and the number of mentions of your practice in local news sites and directories. These factors help Google determine how visible your website should be in its search engine results.
Take time to reach out and get links from companies you have worked with and local news websites, as well as sign up your business with online directories. Doing this can help direct more people to your website.
Put Yourself on the Map—Google Maps That Is
When you search for local businesses in Google, you’ll see a map with three listings, known as the ‘local three pack’. To get your business officially listed online, it’s important to fill out a Google My Business directory listing and provide as much information as possible. This will increase the chances of your business being featured when people nearby search for local terms.
Place Your NAP: Name, Address, and Phone Number
Having accurate and consistent NAP (name, address, phone number) information across the web is an important component of local SEO. This means ensuring that your business’s name, address, and phone number are the same across all the websites and directories where your business is listed.
Like your actual map location, NAP legitimises your business through proper identification. Additionally, it can help you find quality directories to list your business.
Rely on Reviews
Responding to reviews promptly and encouraging customers to leave reviews are great ways to help your business’s visibility on search engines. Monitoring your reviews page is key, as it signals to Google that you value customer feedback and can help boost your rankings.
Positive reviews will help drive more people to your listing, so sharing links to your reviews page in customer emails or social media is a great way to get more customer feedback.
These tips are especially helpful for freelancers or solo accountants, and bookkeepers who want to keep their operations small but accessible to clients in need of affordable services. So long as you clearly define your business’ online persona on Google Maps with complete information and reply to customer reviews, you’ll generate leads that hopefully turn into new customers.
Win at SEO in Australia with The SEO Room
At The SEO Room, we use the Holistic SEO Method to boost your business the moment a searcher finds your website or service on search engines. We’ll analyse your business and audit your market and website to integrate all your marketing efforts and generate more ROI. Call us at 0478649978 or email [email protected] to find out we can improve your SEO in Australia!