Can you still recall those days when there weren’t any search engines or the internet for that matter? What did you do to find the information that you needed? If you were a student at that time, you would probably turn to your teachers if you had a question that is academic-related. If you had a project that was about running a successful business, you would probably do your best to get an interview with the owner of the local hardware store that has been thriving for decades.
What does that tell you? Even before the age of the internet, people trust sources that have authority. Now that every search is done online, the same thing applies. Consumers still go to websites that they feel they can trust and they believe to be the authority in the industry. Together with ‘relevance,’ ‘authority’ and ‘trust’ are the pillars of an effective SEO.
In this post, The SEO Room, your trusted SEO agency in Perth, will tell you all about these three pillars:
By now, you already know that search engines like Google make use of different factors for evaluating the authority of a webpage. The main factor, though, is content. Search engines analyze the content and other features on a web page and associate relevant topics. Because today’s search engines are more sophisticated, they can now determine stuff like how well a page addresses a certain topic and how useful it could be to a guest that’s looking for that particular information.
It then adds it to its index and turns to external signals that could validate its level of authority. Links are the primary signal for this – basically, the more links relevant to the source page, the better. With the use of PageRank, specifically, Google could evaluate the pages that they receive.
Your content should be relevant to your industry. For example, if you are selling used cars, it wouldn’t matter if you have really meaty content all about shoes. No matter how many links that article gets, it wouldn’t matter because you won’t rank for queries that have something to do with used cars.
What this tells you is that it’s not all about the links, though they do play an essential role in establishing authority. Relevance is what makes links valuable, too. If the content and the links you get are in no way related to your business, it won’t help your business.
How does trust come into play? It’s not only about getting customers to trust you – that is already a given. It’s also about how Google and other search engines gauge your trustworthiness. Google said they don’t apply a concept of trust when it comes to links, but still, you might want to think about your link sources.
If they sell links to others, don’t have high-quality content, or don’t seem reputable to you, then it doesn’t make sense to get them as a source for a link. Even if Google is not calculating trust in a way that you do, there may still be some part of their system that could possibly devalue links coming from those sources anyway.
Now that you have an understanding of those three pillars of SEO, you can better strategize for your business. What can you do so that you’ll establish authority, become relevant, and build trust not only with your audience but with Google and other search engines as well? It starts with great content, of course. When you produce quality content that is relevant to your industry, other sites will be happy to link to you. You can establish trust and authority this way, too.
It can be overwhelming, especially if you’re a business owner and you’re not that familiar with SEO and digital marketing. It’s a good thing that you don’t have to worry about these things – that is if you work with a trusted SEO agency in Perth.
The SEO Room is where you can find an SEO expert in Perth who can help you build strategies to get your pages ranking on search engines’ results pages. Contact our team today and find out how we can help your business!