With all the various details fine-tuned and your planning efforts well underway, your website is nearing its launch and ready to get the results that you’ve sought to help it achieve.
Whether you started your development project for promotion and marketing-related efforts or as a means to generate business opportunities, the start of your launch is bound to see the rates you wanted your website to achieve. As you continue to share and promote your page, your visit, conversion, and inquiry rates will continue to rise in a short burst that is typically expected with new website releases.
But then, the outcome you’ve always worked to avoid happens: you hit a wall, and now your website isn’t getting any more activity because it didn’t get ranked.
A common horror with website traffic
Admittedly, seeing your website traffic plummet in the blink of an eye can be a frightening experience because of the drastic results after experiencing consistent highs in your first few days.
After developing your website with keen attention to detail and leaving no stone unturned for further improvement, it seemed like having a sudden drop in visitors would have been impossible until it actually happened. Considering that your page itself relies on the presence of visitors to fulfil the very purpose it was built for, having the opposite happen can easily have you at a loss for words and worrying about where you went wrong.
Explanations for what you’re dealing with
If you’re seeing a sharp decline in your website visitor rates, don’t panic because this doesn’t mean the end of its run or a closed door in the pathway towards online success. Generally, this particular experience is something that is rooted in common explanations that can be easily sorted out, which is why it’s important to find out why the decrease in rates is happening.
If you find yourself in a situation where your website failed to rank after a strong start, here are a few logical explanations to consider:
Reason #1: You are using irrelevant keywords
As with any other facet of digital marketing, website development is a field that rewards the continuous drive to adapt and accommodate new trends and updates. And such is the case when it comes to keywords.
With search engines like Google continuously altering their algorithm to encourage competition and cater to the preferences of the average user, certain keywords will lose their importance over time as others climb the ranks in relevance. This means that using an outdated keyword as a platform for your website’s ranking efforts can cause it to miss the mark and see a decline in visitors, making it critical to stay on top of your keyword research!
Reason #2: Your website is suffering from the effects of having lost links
Another plausible explanation for your website’s fall in traffic rankings is that it’s suffering from missing or lost links. Although it may not seem like much at first, losing links in the last 90 days can cause complications that will hamper the visibility of your website.
When it comes to understanding why this problem happened, there are a few common culprits that you should be especially mindful of during the investigation process:
- Drops in website linking
- Reduction in inbound links (which often causes your own website’s links to experience decreases in ranks)
Reason #3: Your website is experiencing duplicity in content
Over the years, Google has doubled down on the presence of black hat SEO used by websites by immediately penalising associated practices—one of which includes duplicated content. If you have published duplicate content on your website, it’s best that you remedy the problem by deleting copies or duplicates to ensure that your ranking gets back on track!
While seeing the momentum of your website when it launches is something to be excited about, the possibility of a sharp drop in traffic rates is something that you should be well aware of. Once you watch out for and troubleshoot the three key reasons for de-ranking mentioned above, you’ll be able to remedy the problem you’re experiencing and get your page back on its feet!
The SEO Room has helped many clients get noticed online and improve their search ranking. If you are looking for the best SEO company in Perth to help with your business goals, get in touch with us today to learn more about our services!