SEO

Google Core Web Vitals: Why Are They Important for SEO?

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SEO is crucial to your website’s performance on search engines. The algorithms are now paying a lot of attention to the on-page or user experience, which is one of the best ways to drive more traffic and attract more visitors. It improves Core Web Vitals, a new ranking metric. These are a set of factors that Google uses to measure user experience, and they have a significant impact on your website’s ranking success. Learn more about them, their importance, and how to measure them through this guide.

Why Are Core Web Vitals Important?

Page experience is now an official Google ranking factor. To determine the user experience, Google considers HTTPS, mobile-friendliness, lack of interstitial pop-ups and malware on your page, and Core Web Vitals. 

Although an excellent page experience score won’t automatically make your webpage have the number one spot on Google search results, Core Web Vitals will make up the most significant chunk of your page experience score. You only have until next year to improve your site’s Core Web Vital score.

How Do I Measure My Core Web Vitals?

Check the metrics for your site by looking at the Core Web Vitals report on Google Search Console. The report consists of accurate usage data and the quality of your URLs. Here, you can easily see which of your pages are categorised as “poor URLs,” “URLs need improvement,” and “good URLs.” In addition, the type of experience visitors get once they land on your webpage is determined by the three metrics of Core Web Vitals:

Largest Contentful Paint

Placing important information and call-to-action links at the top of the webpage is standard practice. However, they are almost useless if these elements take more than six seconds to load. Your visitors are likely to feel put off when they see a large blank space on their screens.

Largest Contentful Paint (LCP) measures your webpage’s loading performance. Remember that it has a powerful effect on bounce rate, which is why you should make sure that LCP occurs within 2.5 seconds of when your page first starts loading to provide a good user experience. 

First Input Delay

First Input Delay (FID) is a metric that measures the response time between your visitors’ first interaction with your page and the browser’s time of response for that interaction. Some interactions include filling out fields with personal information, selecting options from a menu, and clicking on links on your website.

Cumulative Layout Shift

Cumulative Layout Shift (CLS) measures the number of unexpected layout shifts on your webpage with visual content. This shifting of elements typically happens when visitors read a paragraph and the text on the page keeps changing as new images load. It can cause frustration and result in a poor on-page experience for those trying to navigate your website.

Use set size attribute dimensions to prevent this problem and minimise CLS. Then, add a reserved space for elements and place new UI elements below the fold. If you need further assistance on these tasks, seek professional SEO services.

Conclusion

As Google focuses more on the on-page experience, Core Web Vitals play an essential role in SEO because they are included in the search engine ranking factors. It encourages website owners like you to build your web pages with user experience in mind. Ensure an overall enjoyable experience for your visitors by remembering the information in this guide and partnering with SEO specialists like us.

The SEO Room is an SEO agency in Perth with a holistic approach. We will help you launch effective SEO strategies using the best practices and the latest tools. Contact us to learn more about how we can help grow your business!

Author

Reem Kubba

Marketing Strategist | Web & SEO Whisperer

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