Modern businesses thrive by connecting with today’s technologically advanced consumers through digital platforms. This is why most companies’ business models revolve around diverting online traffic to their websites. They do this by implementing robust Search Engine Optimisation (SEO) strategies. Unfortunately, small business owners have a limited reach, and even shorter experience, in utilising SEO.
Watching out for your own mistakes
Although it’s natural for businesses to struggle through difficult growing pains and steep learning curves, mistakes in SEO can lead to damaging outcomes for a company’s future. Having limited resources is no excuse for executing poor SEO strategies. In fact, implementing proper SEO strategies is a matter of knowing how individual details contribute to your site’s overall visibility. Watching out for potential mistakes allows you to make better decisions for your site optimisation in the future.
If you want to maintain an effective website, here are three SEO mistakes you should avoid.
1. Having poor site navigation
Developing your on-site SEO should work hand-in-hand with your marketing efforts. Expanding your reach through other platforms like social media is an excellent way to improve your online visibility. However, your marketing efforts won’t pay off if you can’t maintain your audience’s attention. If your site has poor navigation from one page to another, your online visitors will contribute to higher bounce and cart abandonment rates.
Once online users reach your landing pages, you need to keep them engaged by sharing more information about your business and maintaining a conversation. You can do this by creating a robust internal link system between pages to guide your guests down your sales funnel. This improves their user experience and makes it easier to navigate your site.
2. Using weak backlinking
Although it’s important to invest in your content, it won’t be easy to reinforce your credibility if you cannot back up your content’s claims. The intention of developing a strong content strategy is to improve your authority as a service provider. This is why your site’s content needs to present reliable facts and figures to gain your customer’s attention and trust.
Besides presenting statistics and references, including inbound links through backlinking can reinforce your page’s organic search engine rankings. Referring to authority websites makes your site appear more knowledgeable to users, allowing online users the chance to learn more about the topics you discuss.
3. Forgetting to track your site’s results
Your website’s analytical data can be very helpful—but only if you’re tracking it! Fortunately, it’s easier than ever to understand and gather insights from your website. There are quite a few tools that you can use to assist you, such as Google Analytics and Google Search Console. The information you’ll gather will range from website traffic to landing page conversion rates. With these insights, you can make informed business decisions pertaining to site performance such as whether to promote a particular product more or target a new set of keywords.
Search engine algorithms are frequently updated to match the engagement of online users. This is why brands make slight alterations with their digital marketing campaigns over time. If you want to remain competitive and maintain online visibility, you need to match the changes of the market with your SEO and web optimisation strategies. Since you can’t micromanage all aspects of your company, you’ll need to collaborate with marketing experts to shoulder the workload of monitoring your SEO’s progress.
If you need help from an SEO expert in Perth, contact our team at The SEO Room. We’re a website design agency in Australia that specialises in meeting the demands of your target audience and search engine algorithms. Contact us and let us work your way for better online visibility today!