Getting higher rankings on Google involves knowing what your target audience would like to see on your website. People do not visit pages only for the articles. On top of accessing relevant content, internet-savvy consumers want pages that load quickly and provide a good user experience.
SEO or search engine optimisation ensures that your website meets all of these requirements. This feature is no longer optional—your website needs optimisation for it to appear on Google’s results pages. Here are things you should know about optimising for search.
You Need to Do Plenty of Research
A successful SEO strategy starts with research. Knowing what your goals are will help you focus your efforts and achieve the results you want. For example, if you want more people to subscribe to your newsletter, you have to implement a different strategy than if you want more people to visit your blog posts. If you know your goals, it will be easier for your SEO consultants to come up with a plan for you.
Besides having definite goals, you need to have a working knowledge of optimisation. You do not need to be an expert—especially if you’re hiring a consultant—but you need to know why pages rank and how long that would take. You don’t want to sign with a company that sells you a bloated package full of irrelevant services.
Ask for References Before Hiring SEO Specialists
Any company you’re considering for your SEO should be able to present references. The consultants you hire should supply you with previous or current clients you can ask about their services. If they have a portfolio, even better—case studies will help you understand what value this company has brought to others.
Should You Hire an SEO Specialist?
You have plenty to gain from hiring an SEO consultant or specialist. When you have an expert on your team, you’re sure to get top-notch content marketing strategies. For example, if you want Google to index your website, you need to know their various rules for crawling and indexing. You should also be familiar with their content guidelines and what their algorithms value when ranking pages. If you work with an SEO professional, they will know how to increase the chances of your pages appearing on the first page of SERPs for specific keywords.
However, if you’re someone who wants quick results, you should reconsider SEO. Search optimisation is not a short-term project—you need to be in it for the long run. If you want to achieve higher rankings for organic results and increase your exposure, you need to commit to several months of optimisation.
There are several phases to an SEO strategy. First, you have to find keyword-rich content on your sites or opportunities to target keywords. Then, you need to write search-optimised copy, meta tags, page titles, and descriptions. All of these help in making your page more SEO-friendly. Once you have everything in place, your consultant will help you track your Google placement and provide suggestions to increase your rankings.
This last part—tracking and reporting—is essential. If you don’t know what to improve, you wouldn’t know how to take your company’s online presence further. Without the right SEO marketing strategies, you risk your business not reaching its full potential.
Search optimisation is no longer “nice to have” today—it is a must-have. When you want to optimise your website for search engines, you need to find SEO specialists who can deliver. Since SEO combines both form and function, it’s best to hire people with knowledge in web development and content writing.
Take your digital presence to the next level when you partner with The SEO Room. We are an SEO agency in Perth, and our holistic optimisation strategies go beyond keywords and address your business’ unique needs. Get your free website audit report or contact us to learn more!