SEO or search engine optimization has evolved from the traditional approach that you knew so well. SEO is now embracing a more holistic approach. It’s not only about optimizing the website for on-page SEO and rankings but also optimizing every element that plays a role in the search “universe.” That includes social media, content marketing, keyword research, link-building, website analysis, and on-page optimization.
This holistic approach aims to prepare your brand’s online presence to meet the present and future changes in the behavior of users and the search patterns they use. Looking at the current search engine algorithms, you’ll find that we are approaching a more semantic approach to search, emphasizing the relevance of the content and how it connects with the target audience from a more social perspective. It’s not just simply building up links or generating traffic.
If you haven’t taken steps towards a holistic SEO approach, check out this checklist from an SEO expert in Perth, The SEO Room, to get you started:
1. Reignite Passion for Your Brand
It’s easy to forget about their passion for their brand when they get too busy focusing on keywords and getting their content up high in the ranks. You need to remember your goals and objectives for your business. Remember why you wanted to do this in the first place before you take the next steps.
2. Make Sure You Have a Responsive Web Design
Your website design is essential not only for the search engines but, more importantly, for the people using the internet, especially those on their mobile devices. As more consumers are using their smartphones or tablets to look for information on the internet, you should make sure that your web design is responsive so they’ll work on all devices no matter the screen size.
3. Check How Far Your Keyword Messaging Is Going
Keyword messaging is not just used for SEO but in all parts of your business that release content, including internal communication like company newsletters and external communication like press releases and product descriptions. Here’s the thing; if it’s something search spiders can crawl, and audiences can view, then they’re worth embedding with the right keywords.
4. Review How the Team Creates Content
Even if most B2B marketers are using content marketing, few have a clear and well-thought-out plan for their strategy. If you intend to achieve success using a holistic SEO campaign, it’s crucial that you develop a solid and effective strategy involving all aspects of the business. Monitor how your team comes up with content and make sure they are aware of the changes you are making and applying them.
5. Check the Relevance of Every Page to Your Target Audience
Apart from how well your content is doing and how well you make your web pages based on keyword optimization as well as user experience, you should not forget about their relevance. Don’t just add a page because you think it will look good – not if it will not add something valuable for your target audience. How is it relevant? If you don’t have a clear answer, you shouldn’t waste your efforts on such pages. Always focus on pages and content material that matters not to you but to your target audience.
Conclusion
These are just some of the things you need to do to achieve a more holistic approach to SEO. As you can see, you can’t be stuck in your old ways when it comes to SEO because if you don’t keep up with the changes that are constantly happening, you’ll be left behind. You certainly don’t want that! However, it’s understandable for business owners to be busy with other aspects of the business. You might not have time to spare to give your SEO an overhaul. For that, you should consider working with a reliable SEO agency in Perth that can help take your SEO to where it’s supposed to be.
The SEO Room is an SEO expert in Perth that can help you transform your SEO approach to make sure you keep up with the times and get ahead in the game. Get in touch with our team to find out more about our services!
