In recent years, more and more companies are utilising digital marketing because it’s the easiest way to present themselves and their offerings to their prospects. With this in mind, search engine optimisation (SEO) is one of the leading methods because it can target prospects with relevant keywords. However, SEO isn’t a clear-cut solution because you also need to consider the Google algorithm.
Google’s algorithm works by analysing the frequency with which keywords appear on a website. The more relevant a keyword is, the higher the ranking. However, the algorithm can be hard to beat because it’s also subject to the value of each keyword. If a keyword isn’t valuable, there’s no point in ranking highly for it. In other words, your efforts will be in vain no matter how much you put into them.
The good news is that there are easy yet effective ways for you to beat the Google algorithm. These include:
#1 – Prioritise User Experience
User experience (UX) refers to the ease of using a website or application. To be effective, UX design should engage, inform and persuade users. In short, excellent UX design optimises conversion from a prospective customer to an actual customer.
To get a better idea of how your website looks from the user’s point of view, you could try running usability tests, which are valuable for UX design. Another thing you could try is to create a design persona. This is a persona created based on extensive research, which serves as a guide to your UX design. Alternatively, you could look at your competition and see what they have done. You could also talk to your customers to understand what they would like to see on your website.
#2 – Remove Any Bad Links
Bad links are spammy links. You need to remove them to keep your campaign on track. You should also find out why they appeared on your site, fix the problem or risk having your site banned entirely.
It’s also worth noting that link detection software isn’t always practical, so you should still do manual checks. These include looking at backlinks and checking the source on the target website. Other than that, you could look at the number of links Google has placed on your website. If you see too many, you should consider removing some of them to reduce the “link juice.”
#3 – Produce Authoritative Content
Content is crucial for SEO, but not all content is created equal. For example, content relevant to your target audience is more likely to attract more visitors. You need to do your research to know what your target audience wants. Competitor analysis is another valuable tool to ensure that your content is on top of your game.
Another helpful tool is the keyword planner tool. Once you have used this tool to identify relevant keywords, you need to create content around them. The content should be unique, engaging, and valuable to your target audience.
#4 – Build High-Quality Backlinks
Backlinks are links placed on other websites and blogs. The stronger the backlink, the stronger the ranking. In other words, you need to build as many high-quality backlinks as possible if you want to give your SEO campaign a boost.
However, it’s essential to find an easy way to build strong backlinks. You can do this by taking advantage of guest blogging. This is the process of getting published on other blogs to get a link back to your website. Once you’ve built links, you need to monitor their status. Some great tools for this include Google Webmaster Tools and Google Analytics.
#5 – Optimise for Mobile
Google has made it clear that responsive design is the way forward. To be eligible for a webmaster tool (Google Webmaster Tools), you need to ensure that your website is mobile-friendly. These tools let Google know about your website and its mobile design aspects.
Google also recommends that you use AMP pages. AMP is Google’s alternative to mobile-optimised websites using the Accelerated Mobile Pages. One thing to note is that AMP pages don’t provide the same functionality as standard websites because it’s limited to Google searches. For this reason, it isn’t advisable to make AMP pages the only way people access your website.
#6 – Don’t Rely on SEO Alone
The main problem with relying on SEO is that it doesn’t work when Google’s algorithm changes. You need to use other marketing methods. One great example is PPC advertising. You can use this method to create content you know users will like. This is because it offers you the opportunity to test your content and find out what works best.
Conclusion
Google’s algorithm is highly complicated, so you need to be extra sensitive about how you approach SEO. This is because you need to understand how its algorithm works and its tweaks and updates. All that matters is the frequency of the keywords you use and how high the value is, so remember to try to rank for the highest-quality keywords possible.
If you’re looking for an SEO Agency in Perth, The SEO Room is for you! We understand how different businesses have different needs, so our SEO experts will develop solutions to ensure that your goals are met, all for fair prices. Reach out today and allow us to build your strategy!
