Accountants in Australia should have a website optimised for search engine rankings and include all the details about their business on the first page. Having a website that looks professional and is easy to use can give potential clients the confidence that your accounting services are reliable and trustworthy. This could help you land new customers and retain existing ones.
But navigating website design can seem like an alien language if you’re focused on crunching financials and managing the data that comes along with it. That’s why we created this guide to help you build a good website from the ground up without much fuss.
First, Prioritise Optimisation and User Experience (UX)
As a CPA, it is important to ensure your website is designed to make it easier to find by search engines and provides a positive experience to visitors. This can involve optimising content and coding elements to make finding it easier and ensuring the design is user-friendly and aesthetically pleasing.
A decent agency will offer a comprehensive suite of services to ensure your website is optimised to the highest standards, from search engine optimisation to ensure it looks great and is easy to use on any device. They must also customise your website to ensure it is tailored to your needs and preferences. Being updated with the latest trends and technologies is also key so the website always performs optimally.
Second, Make the Menu Convenient to Use
To ensure ease of use, Australian website design for accountants should have a well-organised, user-friendly navigation system and a persistent menu bar containing quick links to the most important pages.
Having a header that is clear and easy to read is essential. A search bar, a link to the home page, details about pricing and a contact page are all key elements to include in the header menu. It will make it convenient for them to find the information they need.
Additionally, include links to important pages on your website in the footer, such as your contact page, about page, and other important information.
An organised website layout will make it easier for Google bots to crawl your website and for people to find what they are looking for.
Third, Place Key Information on Relevant Pages
To make the most of your website, it’s important to provide visitors with a comprehensive overview of what your accounting firm offers. This could include details about your services, your team’s experience, and the advantages of working with your company. This information on your website will help potential customers decide whether to use your services.
Your homepage should demonstrate to your accounting prospects why they should choose you over your competition. Outline the advantages of using your service, such as cost savings, accuracy, and convenience, and explain why you are the most qualified for the job. By doing this, you can convince visitors to use your accounting services.
Google puts user experience and information at the top of its priorities when ranking web pages. So as long as you make your website easy to navigate and full of helpful details customers are looking for, it’ll stay in the first three places of search results!
Maintain or Increase Visibility with The SEO Room
The SEO Room Team specialises in SEO, digital marketing, and website design in Perth. We create customised digital marketing strategies tailored to client’s values and vision. We aim to help our clients increase their online presence and build their brand by providing custom web solutions and SEO strategies tailored to their needs. We strive to create strategies tailored to the individual client. Get in touch at 0478649978 or [email protected] today!