Why Backlinks Matter for Your Website


Backlinks are essential to the modern search engine optimisation (SEO) process. They are essential for increasing the visibility and ranking of your website in the search engine results pages (SERPs). An effective backlinking strategy can help improve your website’s authority, improve your website’s search engine rankings, and even drive more organic traffic.

Here, your trusted digital marketing agency in Perth is diving deeper into the importance of backlinks for your website:

Backlinks are the backbone of any website. They help to improve website visibility and rank higher in search engine results. Once a website has earned enough quality backlinks, it often begins to achieve a higher ranking in search engine results, leading to increased traffic and profits. Below,  we’ll take a look at seven reasons why backlinks remain so important for website owners.

1. Increased Visibility

One of the most obvious benefits of backlinks is increased visibility. Search engine algorithms use backlinks to determine the relevance and quality of content on a website. This can be a great way to get noticed by potential customers and build a strong online presence.

2. Improved Website Authority

Backlinks from other high-quality websites can help increase the authority of a website. As the number of high-quality backlinks that point to a website increases, it signals to search engines that the content on the website is reliable and trustworthy. As a result, the website’s ranking will often improve.

3. Higher Quality Traffic

Quality backlinks can lead to more targeted traffic. As a website earns more backlinks from other high-quality websites, it is more likely to rank higher in search engine results. This can lead to more qualified traffic to the website, as people clicking on the website are more likely to be interested in the content on display.

4. Increased Search Rankings

Backlinks are a key factor in search engine algorithms. As the number of quality backlinks pointing to a website increases, its rank in search engine results will often improve. This can be a great way to drive more traffic to a website, as users are more likely to click on links higher up in the results.

5. More Social Media Shares

A website with quality backlinks is more likely to be shared via social media. When people see a link from a trusted source, they are more likely to click on it and share it with their followers. This can help to build an online presence for the website and encourage more people to visit the website.

6. Faster Indexing

Quality backlinks can help search engine bots quickly and easily find and index a website. As more backlinks point to the website, they help to direct search engine bots in the right direction. This ensures that the website is quick and easy to find and that it can be indexed quickly.

7. Increased Brand Awareness

Quality backlinks can help to increase brand awareness. As more people become aware of a website through backlinks, they are more likely to mention it in conversations and share it with their network. This can help to increase brand awareness, leading to increased traffic and revenue.


There are many benefits of backlinks for website owners. Quality backlinks can lead to increased visibility, improved website authority, higher quality traffic, increased search rankings, more social media shares, faster indexing, and increased brand awareness. For any website owner, investing in quality backlinks should be a no-brainer. A reliable digital marketing agency in Perth can help you.

The SEO Room offers services for digital marketing in Australia. Let our experts handle your backlinking strategies, among others. Schedule a meeting today!


Reem Kubba