Content is a key factor in SEO because it helps search engines understand your website and how it can be useful for users. We’re not just talking about graphics and videos here. We’re targeting copywriting today. Without quality copy, it’s difficult to rank high in search results since crawlers don’t have any readable content to scan through.
But it’s not just that. Low-quality content will also negatively impact your rankings. So here are some common SEO copywriting mistakes you should avoid and how you can avoid them:
No Keyword Research
SEO copywriting is about creating readable content optimised for search engines. This means using specific keywords throughout your content so that it ranks higher in search results. Keywords are the terms or phrases netizens search for when looking for something online. So, by using the right keywords in your content, you can ensure that it is more visible to people searching for it.
Resolution(s): With 93 percent of product or service searches happening online, it is unwise to ignore these phrases in your copywriting. To do keyword research for your SEO content, start by determining what topics you want to write about.
Once you have your topics, use a keyword planning tool to find relevant keywords that your readers use on Google.
Try to incorporate these keywords naturally into your copy. You can also check the keywords your competitors use to get ideas.
Not Linking Properly
While nearly five million blog posts are published every day, many sites do not use external linking as they might drive people away from their sites. However, external linking is an important part of your SEO strategy to support your copy by linking it to credible sources. Some also neglect to add internal links (content within their site), leading to readers staying on your site longer.
Resolution(s): When linking to external sources, choosing websites that Google considers reliable is important. This will help to ensure that your statements are backed up. It is also a good idea to have any external links open in a new tab so that readers do not accidentally navigate away from your site.
When creating internal links, look for opportunities to link to other website content that will support your point in your current piece. This will help add context and depth to your writing and can also help to boost your site’s SEO.
Placing Too Many Keywords
Conversely, using too many keywords (keyword stuffing) will result in a penalty from Google. Business owners often think using their target keywords in every sentence will improve their ranking, but this is no longer the case. Search engines consider excessive keyword usage spam and harm your website’s ranking.
Resolution(s): SEO best practice is having a keyword density of 1–2 percent. This means that for every 100 words in your content, one to two of those words should be keywords. Hiring a digital marketing agency with creative and SEO experts can help you meet your keyword goals and deliver high-quality content that will engage your readers.
Don’t leave out keywords or overuse them in your copy. Don’t also exclude helpful links that build credibility for your website. Just avoiding these three copywriting mistakes will improve visibility and lead generation. Hopefully, those translate to sales conversions, too!
If you want more professional help with your SEO in Australia, The SEO Room can be of service. Web design, SEO, marketing, we can do all those things for you to improve your rankings so your business can scale. Get in touch with us now through our website!