Google’s search engine algorithms are continuously evolving and changing to provide consumers with the exact content they need, and digital marketing techniques have grown and changed along with it.
Today, good search engine rankings require robust search engine optimisation (SEO) strategies focused on every single aspect of your website, from content, user experience, security, and even the codes your developers use to run it. To keep ranking well and bringing in your target audience to your website, you need a holistic SEO approach.
What Is Holistic SEO?
If you want to rank higher on search engines, there is no one aspect you need to focus on. Gone are the days of stuffing keywords into long-form blog posts—Google has actively cracked down on websites that have done that in recent years.
Instead, you need to level up nearly all the elements of your website to make sure you meet all of your visitors’ needs from the moment your brand shows up on their search results. You need to provide the correct information at the right time, and your website should be easy to navigate and perfectly safe to use.
Holistic SEO centres on these website aspects:
SEO for small business is no longer about driving traffic to your landing pages or to your most high-performing blog post. In 2021, it’s all about conversions. Your website design, web development, content, and calls to action are all essential parts of the SEO process.
Holistic SEO Strategy in 2021
1. Website Analytics
You can’t build a strategy if you don’t know where you’re starting from and what assets you already have. A deep dive into your website analytics will show you its strengths, weaknesses, and potential areas for growth.
If you know what your website visitors are engaging with and the journey they’re taking across your web pages, you can work on ways to create similar content and make navigation smoother.
2. On-Page SEO
On-page SEO will have a significant impact on your search engine rankings, so you should still focus on the technical aspects of all your web pages and blog posts. The holistic approach just takes all of this to the next level—you should also focus on search intent.
Holistic SEO centres on what your target audience will be looking for once they visit your website. Your on-page SEO strategy should aim to deliver what they expect and what they prefer to see on your web pages. There is no one-size-fits-all solution for this. You and your digital marketing team should be consistently working on giving what your audience needs and wants.
3. High-Quality Content
Consumers want and expect high-quality, highly valuable content from the brands and companies they support online. Your content strategy should centre on what your audience finds interesting and what will be particularly helpful for them.
Keeping your content fresh, relevant, and consistently valuable will lead to engaged users and more sales conversions.
In 2021, your brand should turn to a holistic SEO approach. This means looking after your visitor’s needs from the moment they click onto one of your landing pages. You should aim to create valuable content and provide an atmosphere that is safe and easy to navigate. When you treat your website visitors well, you can quickly turn them into a repeat customer!
Are you looking for an SEO agency in Perth? The SEO Room is here for you. We are a result-driven, holistic website design, SEO, and marketing agency committed to helping your business succeed. We will help you strengthen your online presence through an SEO strategy that works for you. Get your free website audit report and begin your journey with us today!