When looking for ways to promote your business online, the term search engine optimisation (SEO) may have appeared on your search engine page results. This digital practice involves configuring your website content to rank better on the search results page, resulting in an increased number of sales and visitors to your website.
While this traditional approach is beneficial for your business, the online community is changing. Users and customers nowadays are putting more importance on high-quality content relevant to their needs. You have to reassess your SEO efforts and make them more customer-centred. In other words, you need to opt for holistic SEO.
What Is Holistic SEO?
Holistic SEO is a form of SEO that involves developing efforts revolving around your users and their online experience with your website and fulfilling their needs. Unlike traditional ones that concentrate on keywords and search engines, this strategy emphasises how people interact and engage with your brand, products, and services. Here are some of its main elements:
- Engaging, easy-to-read, and relevant content that is free of keyword stuffing
- An easy-to-navigate website
- A well-designed layout
- Clear calls to action with accessible information
Why Is Holistic SEO Important?
What makes traditional SEO less effective is it has little regard for the audience. It focuses on trying to rank high on search engine results using targeted keywords instead of addressing the needs and requirements of customers using these keywords to do searches.
On the other hand, holistic SEO has a tangible impact on your business when done properly. Take a good look at your website as a whole and imagine yourself as one of your users to know what you have to improve and make the necessary changes. For instance, you can utilise responsive design to serve your mobile phone-oriented clients and focus on producing niche written content.
How Does Holistic SEO Work?
Holistic SEO uses long-tail keywords to cater to the users’ more specific needs. These keywords contain greater than two words, which may include the main keywords and descriptive words. While they have lower search volume, they have higher ranking potential. In short, they most likely offer the answers needed by your audience. In addition, this type of SEO semantically performs link building. It means link-building strategies are as natural and organic as possible to focus on social relationships.
How Can I Get Started?
There are deeper levels that affect the way search engines view your website. These include the things you cannot see, like descriptions, alt tags, and image names. Thus, conduct user experience (UX) testing to view your site’s usability from a user’s perspective. This will help you better understand what works on your site and what doesn’t. Afterwards, you can make the changes on your own or seek help from an established SEO company.
The digital search environment is ever-evolving. What used to work before may not be as effective today. While traditional SEO will remain constant, its approach will now be focused on the consumers instead of keywords and search engines. If you plan to incorporate it into your business, remember the information in this guide and work with experienced SEO experts like us.
Make your business grow and get recognised in the online world by partnering with The SEO Room, the best SEO company in Perth. We can help you create a strategy that lets you generate and convert leads and cater to your customers’ needs. Contact us for a free website audit report!