why THE SEO Room
How do we do SEO for Your Shopify Store?
Before starting any optimisation we first do a thorough analysis of your business and your Shopify store with a holistic approach. Some of the things we analyze are:
Business Overview, Your Business Objectives, Ideal Customers (Customer Personas), the journeys that your customers take before landing on your store, Unique Selling Proposition (What makes you stand out from the crowd).
Then we conduct a thorough Website Audit that would show us important information like: Website errors, website speed, keywords you rank for, your top online competitors, if your website is following Google Guidelines, your current ranking, and other important information that would help us create a Holistic SEO Strategy for your Shopify store.
After conducting the business and website analysis, we then do a GAP Analysis to identify the most important gaps you have in your Shopify store. Then, we develop a unique SEO strategy for your website. This strategy will include important SEO elements which are: Keyword Research, Technical SEO, On-page SEO, & Off-Page SEO.
Keyword research is a vital step in your SEO strategy development. Using a number of high quality techniques and tools, we start developing your "Hit List". This hit list has a number of your keywords and search intent terms that are aligned with your business DNA, and are search worthy. These keywords and "search intent" terms will be used throughout your website in an organised way according to Google Guidlines to help you rank your Shopify Store. We do not believe in keyword stuffing that hinders your website performance and could get you penalised on Google. Instead, we believe in developing strategies that work in the long term, that help your website become an online asset to its visitors, gaining trust and in turn converting these visitors into customers.
Technical SEO refers to optimising your website for search engine crawling and indexing. In simple English, tech SEO is about laying out the right foundation for search engines like Google so its bots understand what your website is about, what sort of products it sells, and other important information so that indexes it in its database. Technical SEO is vital and is an on-going process that includes but not limited to; fixing website errors, website speed, and other technical SEO related issues.
We optimise your website pages like your homepage, services, collections pages, archive pages & product descriptions with the right keywords, and search terms that have been selected for your business for maximum performance. We also help improve your website copy so that it reflects your business, talks to your ideal clients, and is SEO friendly so that search engines like Google recognize your website and start ranking it on the top pages of its search results pages (SERP's). Ranking on top of search engines helps you capture more than 70% of potential customers who start with a Google Search before buying or comparing products.
Creating valuable content for your customers & searchers is vital to your off-page SEO strategy. The more structured and value-based content you have on your website the better chances you have at getting inbound links to your site which are vital to your SEO ranking.