Google ranking is vital for local SEO because it is the primary way potential customers will find your website. If you’re not found on the very first page, you’re definitely missing out on valuable traffic that could be going to your website.
But how do you get your website to rank higher on search engine results pages? Here, your trusted local SEO specialist shares tips that you can use to boost your business’ rankings and gain more traffic:
Do Keyword Research
There are different ways to do keyword research. One popular method is to use a keyword research tool like Google Keyword Planner. This allows you to input a keyword or keyphrase and see how many people are searching for it. You can also use this tool to gather ideas for related keywords that you might want to target.
Once you’ve identified some potential keywords, it’s essential to do further research to ensure that they’re a good fit for your business. For example, you’ll want to make sure that your target keywords are relevant to your products or services. You’ll also want to ensure that you can realistically compete for the keywords you’re targeting.
If you’re unsure how to do this research, you can hire an SEO company or consultant to help you. Once you’ve identified some good keywords, it’s time to start incorporating them into your website.
Make a Google My Business Account
If you want your business to rank high on search engine results pages, you need to create a Google My Business account. This will allow you to manage your business information, including your business hours, address, and contact information. This account will also help you create and manage your business listings on Google Maps.
Optimise for Mobile
As the world becomes increasingly connected, a growing number of people are using their mobile devices to search for businesses and services in their area. This means that if you want your business to be visible to potential customers, you must ensure your website is optimised for mobile.
Use a responsive design so your website will adjust to fit the screen size of the device it is being viewed on automatically.
Create Relevant Content
Creating relevant, high-quality content is one of the best ways to improve your website’s ranking. This content should be designed to meet the needs of your target audience. When you create relevant content for your audience, you’re more likely to rank higher on search engine results pages.
You should also create local content, such as blog posts and landing pages, that are relevant to your city or state.
Generate Customer Reviews
One of the best ways to boost your website’s ranking in local search results is to add reviews and ratings to your Google My Business listing.
Encourage your customers to leave reviews and ratings, and respond to any negative reviews in a positive and professional manner.
Get Cited on Directories
Directories are websites that list businesses in specific categories, and they can be a valuable source of backlinks and traffic. Getting your business listed on relevant directories can help improve your ranking in SERPs for your target keywords.
Google ranking is crucial for local SEO. It’s not as easy to land the first page of search results but with the tips shared above and the help of an experienced SEO agency, you can rank higher and get more traffic.
The SEO Room is a local SEO specialist in Perth that can help you boost your rankings on search engine results pages and drive more traffic to your site. Get in touch with us today so we can discuss strategies!