5 Strategies to Optimise Your Shopify Site to Convert Better


We all know that a traffic boost to a Shopify site can only mean one thing: more sales. However, it isn’t the only way to get your Shopify site to get more sales. There are many techniques you can employ and strategies you can implement to help your site convert more visitors into customers, and if you’re missing any of them or are not employing them, you may be hurting your business more than you realise!

That said, if you want to learn what these strategies are, stick around! Let’s talk about what strategies you can employ to improve your Shopify site’s conversion rates:

1. Optimise for Mobile

More than half of all e-commerce transactions are now mobile transactions, so if you haven’t already made your Shopify site mobile-friendly, you need to start doing that now.

In fact, Google has made it clear that mobile-friendly sites will get enhanced search rankings. The point is, if you haven’t already made your site mobile-friendly, you are sure to get more conversions by doing so.

2. Focus on Strong, Clear Calls to Action

If you want more conversions, you have to have some kind of call to action on your site. This can be a button that leads to a sales page, a download page, a signup page, a buy now button, or any other kind of button or link that leads directly to a page where the customer can buy your product or sign up to your service.

Whatever it is, you need to ensure that you have clearly placed it, and even more so for your mobile users.

In addition, the button should be clear and easy to read and understand so that there are no misconceptions about what it is and what the customer will get by clicking on it.

3. Collect Email Addresses

As mentioned above, if you don’t have a way to get the customer’s email address, you’ll never be able to offer them anything else. The point is that if you want more conversions, you have to have a way to collect email addresses from your customers. These email addresses can be put to good use by you later, such as for a newsletter or for other offers that can draw the customer to come back to your site and make more purchases.

4. Offer a Discount or Sale

If you want to draw in more customers and turn them into regular customers, give them an incentive to come to your site. One of the easiest ways to do this is to offer a discount, a deal, a sale, or another bonus when they come to your site.

In addition, email them about this deal regularly (but not too often) so that they are compelled to at least come to your site and check out your products or buy something.

5. Make it Easy to Buy and Checkout

At this stage, your customers know what they want, and they are ready to make a purchase. However, if they are presented with too many things to do, they may lose interest and leave the site so that they can make the purchase at another site.

That’s why it’s important to make it easy for them to checkout, so they can do it as fast as possible and get on with their lives. The fewer steps you can take away from them, the better. Minimise the number of pages they need to go through and shorten the process so that they can get to the final checkout as fast as possible.


At the end of the day, if you want to boost your Shopify store’s conversion rates, you have to work at it. You can’t just sit back, expect it to happen, and then never touch it again. That’s how you end up having low conversion rates! Instead, take some of the above-mentioned strategies, implement them, and then monitor your progress! From there, you can make the changes or updates you need to maintain high conversion rates to lead your business towards success.

The SEO Room is a holistic website design, SEO, and marketing agency, offering a wide variety of solutions to meet your various online needs. If you are looking for SEO for Shopify in Australia, reach out to us today!


Reem Kubba