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Many businesses start their operations by considering the process of choosing a platform. This isn’t at all surprising considering how your choice of platform can make or break your business. If you build an e-commerce website on the wrong platform, it becomes a hindrance to your business. In this article, we’re going to start with a review of a few key elements of an optimal eCommerce platform. We’ll then finish with a conclusion on why certain platforms are really the best out there.
Shopify
Shopify has become one of the most recognizable names in eCommerce platforms since its inception in 2004. Today, it is facilitating billions of dollars in sales from its 300,000 merchants.
Choosing to use Shopify for your e-commerce business in Australia is easy. Select a domain name, then choose a professional-looking template to display your products. Adjust the website’s SEO and start adding products. Once you’ve added products, you can manage inventory and payments through the easy App or desktop dashboard.
Wix
Wix is the next online store provider for Australians in our lineup. Its website builder makes it easy for merchants to add galleries, buttons, layouts, and logos. A huge selection of templates is available, allowing merchants to choose their favourite design.
Wix can process orders with a variety of payment options including all major credit cards, PayPal, and Square. Merchants can then manage tracking, payments, commissions/fees, taxes, and coupons.
It’s important to mention that Wix comes with a notable drawback. One major downside of Wix that I have found is that they do not focus on SEO as much as other providers, which can make it less appealing for those wanting to get more organic Google traffic.
WooCommerce
Simply put, WooCommerce is a free plugin that can be installed on WordPress websites (when hosted on Bluehost) which allows business owners to start selling products with ease. Through its use of PayPal, Stripe, Square, and AfterPay, WooCommerce makes secure payments easy for both customers and business owners. In addition to this, WooCommerce allows for the creation of product pages and checkout pages for your business, as well as SEO and analytics.
WooCommerce is a particularly useful platform for e-commerce websites in Australia. For Australian users of WooCommerce, there are integrations with Australia Post, StarTrack, AfterPay, and ZipPay that can be used.
Since WooCommerce is a WordPress plugin that makes it possible to sell products on an existing website, users will have to host their own website, which is surprisingly easy and can be done in around 5 minutes.
Conclusion
We hope this article proves to be useful when it comes to helping you choose the right platform for your e-commerce website. While there is no one best option, use the information that we’ve laid out above to help you choose the platform that best suits your business. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions regarding your choice of platforms.
If you need help with your e-commerce website, then you’ve come to the right place. Let us help you with your e-commerce website design in Perth. The SEO Room offers holistic web design. Get in touch with us!
