Web Design

How to Prepare Your E-Commerce Website for the Holidays

holiday trees

Just like that, we’re creeping in into the holidays. While you’re probably getting ready for the festive season by fixing up a glorious holiday menu and panic-buying last-minute gigs, there’s one more thing you shouldn’t forget—your business’ website.

If you’re going crazy trying to finish up holiday gift buying, you’re not alone—hundreds of consumers are frantically buying gifts as well. If you’re a seller, it’s only right that you ensure your e-commerce business is ready for the holidays so you can accommodate more customers as well. 

Since the pandemic, many have relied on buying Christmas gifts online. This significant increase in online consumers has pushed e-commerce businesses to adapt to new consumer needs and integrate practices that will help their brand stand out in the crowd. 

For this reason, many businesses are upping their local SEO game to ensure that they can accommodate every consumer—from providing a seamless user experience to ensuring their brand is ranked higher on search engine results.

Preparing Your Website for the Holiday Rush

Tip #1: Automation is Your New Best Friend

When things become hectic behind the scenes, you want to ensure that you’re implementing business practices that can be automated. By doing this, you’ll streamline your workflow and accommodate more customers into your site. 

Automation enables your site to have better usability throughout the holiday rush, so your team won’t deal with a piling workload while customers lose their patience due to the long response times. If you’re wondering what tasks you can automate, here’s what you can consider: order approvals, inventory, fulfillment, payment solutions, and marketing. 

Tip #2: Optimise Your Website

With the holidays rushing in, you’ll notice that you’re getting a higher volume of customers flocking into your site. For this reason, it’s important that your site is fully-optimised to ensure that you provide an exceptional user experience. 

To do this, partner up with a credible website design agency who specialises in e-commerce website development and run tests, fix bugs, implement SEO content, and upgrade your site’s aesthetics. You’ll get to have an improved infrastructure that will accommodate a wave of customers by doing this. 

Tip #3: Plan Your Marketing Calendar Ahead of Time

Planning out your marketing content and posts can give you breathing room during the holiday season. With that being said, you must work on your holiday posts a month or two before the holiday rush. This way, you can start automating your posts, and you can focus on other parts of your business as well. 

Tip #4: Put Out Tailored Content

Content is truly king, and you should take advantage of this during the holidays. With that being said, make sure that you put out regular content that will educate and help shoppers during the busy season. 

For example, you create gift guides, holiday deals comparisons, how-to videos, product reviews, and more. By doing this, you’re not only able to help your customers, but you get to create a stronger relationship and rank higher in search engine results, but only if you optimise your posts and add SEO keywords. 

The Bottom Line: It’s Never too Late to Make Your E-Commerce Site Holiday Ready

You still have a few weeks to move and groove before Christmas arrives, and because of that, it only makes sense to start making changes to your website to ensure that it’s holiday-ready. Of course, we recommend that you work with a credible website design agency to ensure that you’re integrating the right techniques and that your site is fully optimised for the holidays. 

How Can We Help You?

If you’re looking for a website design agency in Perth, we’re here to help. 

Here at The SEO Room, we create holistic marketing solutions to help your business grow in a saturated marketplace. From website design to SEO, down to content marketing and event marketing strategies—our team of marketing experts are here to help. 

Book a free SEO consultation today!


Reem Kubba

Marketing Strategist | Web & SEO Whisperer