The Primary Ranking Factors of Search Engine Optimisation

Person creating blog content on website

Are you one of those business owners or content creators who are left confused during discussions about search engine optimisation? Although some are already familiar with SEO, they do not understand how this digital marketing strategy works, causing them to set it aside. SEO can be complicated, but once you know how it helps a brand, you will never get enough of it. 

To better understand SEO, we will break down the ranking factors and explain how each helps your brand get to the top of the Google search results page. 


This is the main reason why online visitors would take time to visit your website. One of the best ways to boost your brand authority is to post fresh content for your audience consistently. And when we say content, don’t publish a random blog post just for the sake of it. Provide them with well-researched, informative, and helpful content to help them make the most of your products or services. 


Keywords are one of the factors that contribute a lot to the success of SEO. These refer to phrases that most online consumers use when looking up a particular topic or answer to their queries. As a Google user enters a keyword on the search bar, thousands of results related to it will be provided. 

This is precisely why SEO is important. The incorporation of the right set of keywords into your website will increase the chances that your content will be served to your target customers as they look up for products or services that you offer. 

Social Media

It’s incredible how Google has integrated social media into their search engine rankings. Your website can lead your subscribers to your social media profiles and vice versa; either way, it is beneficial for your website’s standing in search engines. 

If the audience finds your content interesting or helpful enough, not just for themselves, they will share it on their social media accounts. If the online friends or connections of those who shared it from the website click on your content, your website will receive more valuable, organic traffic. This is why you should ask your SEO specialist in Perth to link your social media accounts to your website and blog to improve engagement across all channels. 


While your social media engagements endorse your website to more potential customers, backlinks endorse your website to search engines to support the value of your content and your website’s credibility. The more reputable the links connected to your website, the more significant impact on your SEO strategies. 

User Experience

User experience is the level of convenience you provide your visitors when they navigate through your website. The bounce rate or the number of users who exit immediately after clicking your content is one glaring sign of the sub-par user experience of your website.

To improve your user experience, you should make sure that your website is responsive enough to load properly on all screen sizes, especially mobile devices. The majority of online users now browse websites through mobile devices, and if yours is not mobile-friendly, your audience will have no reason to keep browsing your web pages. 


While many brands are already reaping the benefits of their SEO strategies, some are still left confused about its significance and how it can improve their brand’s online presence. Now is the time to understand each ranking factor and how they contribute to the success of every SEO strategy. Soon, your website will be performing better than you imagined!

To understand SEO and its benefits, The SEO Room will help you apply it on your website. We are the best SEO agency in Perth, and we can help you shine a light on your brand through a robust SEO strategy. Contact us today!


Reem Kubba

Marketing Strategist | Web & SEO Whisperer