The Importance of Regular Blogging to Your SEO Performance


Google’s algorithm and policies change more often than companies expect. This is why it can be hard to understand what you really have to do to improve your ranking on its search results pages. However, for the SEO service experts who’ve been observing for quite some time, one thing has proven to be effective: blogging.

Blogging has been a regular part of maintaining a website, and it’s not something that you should neglect. Here are the essential benefits of regular blogging for your website.

1. Blog Posts Serve as New Pages on Your Website

One of the main reasons you need to blog more regularly is that it creates more pages for your website. In the eyes of Google, these pages are new content, which means that it’s treated like new pages and will be indexed by search engines. Additionally, it shows to the search engine that you’re committed to creating new content and improving your website, which is something that they want to see.

2. Blogs Add Something Fresh to Your Website

When Google indexes your website, it first tries to find the freshest content. With regular blogging, your website will be seen as something that’s constantly updated and current. That’s why Google thinks of your website as an essential source of information.

The more you blog, the fresher your website’s content will be and the higher its ranking will be on Google search results.

3. Blog Posts Give an Opportunity to Use Long-Tail Keywords

Google likes to consider a website’s content as a whole instead of individual pages. That’s because it wants to see patterns in the information on the website and identify what kind of content it really specialises in.

With regular blogging, you’ll have more chances to use long-tail keywords if they’re related to your website’s blog. This shows Google that your website is not simply a list of randomly chosen keywords but that it’s specifically created for the kind of information.

Backlinks are links that point to your website from another website.

Because there are more pages and posts on your website, more people will be aware of its existence, including your target audience. If your blogs provide them with value, they’ll want to point links to your blog posts from their own sites and pages.

5. Blog Posts Help Your Social Media Performance

Blogs offer more opportunities to engage your audience. Instead of just posting links to your website on your social media accounts without a comment, you can share your blog posts or allow your audience to leave their comments on your social media accounts.

By giving your audience a chance to engage themselves, you open up your website to a higher number of visitors and more social media shares.

6. Blogs Increase Your Domain Authority

With the help of your regular blogging, your website will be given more credit to the experts in the specific industry that your website primarily covers. That’s because Google likes to consider experts’ opinions and their websites.

Having a blog is an excellent way to show that you’re an expert in that field and that your website deserves to be associated with it.

Final Thoughts

While you’re working on improving your website’s performance on the search engines, there’s one thing that you should never neglect—your blog. Blogs are a great way to establish yourself as an authority in your niche. That’s important for getting better performance on search engines.

The SEO Room is a content marketing agency in Perth that can help you create optimised blogs for your website. Let us help you attract ideal clients with the right content. Send an inquiry today to get started.


Reem Kubba

Marketing Strategist | Web & SEO Whisperer