Having an online presence is critical for many new businesses in establishing credibility with potential clients. If you have already sparked interest in your company and what it does, you can make the most out of this attention by having a well-designed website your potential customers can browse through.
Some essential elements of good web design include:
- A good user experience
- A clear call to action (CTA)
- Fast loading times
- Good search engine optimisation (SEO)
These elements can help you ensure that your website tops the search results and engages your audience.
In this article, we will run you through how you can achieve effective website design as a startup business.
Intuitive Navigation for Better User Experience
Having a user-friendly website is essential for a new company since clients may have many questions about what you do and how it works. Customers that have a negative online experience are less likely to return to your site and conduct business with you.
More and more people browse the internet through their phones instead of personal computers. This is especially true as several mobile phone companies give free phones to customers who sign long-term contracts.
Therefore, make sure your website appears excellent on both desktops and mobile phones. This allows you to reach a broader market.
Make it simple for your clients to discover the information they’re looking for and use your site on their mobile devices. Because mobile visitors are five times more likely to quit a task if a site isn’t well-optimised for mobile, provide your consumers with a distinct product offering and excellent user experience.
Clear Calls to Action
Make sure that your site has a precise goal in mind before starting, and you’ll be more likely to succeed. The call to action (CTA) should be easy to identify and visible on the page, regardless of whether it is a Download, Submit, or Buy button.
Make it plain to your clients why they should buy your products or services as soon as they get on your website, and don’t waste their time.
Consistent Brand Identity
Ensure that your website and social media channels always use consistent branding and messaging. This involves not only coordinating the visuals of your brand but also your values and customer service.
Because your logo will be used in all of your designs, you must make it distinctive. Draw inspiration from some of the greatest logos before making your own, and ensure that it’s scalable so that it looks good at any size.
Keep in mind that your clients will be able to see your brand’s identity through an orderly layout and design. A whopping 23% of your sales might be attributed to establishing a consistent, authentic brand across all media.
Get to know who you’re writing for and what they want. Make sure your message is consistent across all mediums, including blog articles, videos, and photos.
Consider using video on your website since many customers are more likely to buy a product or service when they see one. Make sure you can get your message over in a short time because clients in the digital era have a short attention span.
As you can see, there are many factors you must consider when you want to improve your online presence. Make sure you’ve got a professional-looking website that’s easy to navigate and includes a compelling call to action.
To ensure quality web design, it helps to hire a reliable website design agency. They will keep everything on your site optimised and provide a good user experience.
Are you looking for a website design agency in Perth? The SEO Room has web designers and developers to help you create a website that meets the demands of your target audience. Contact us to learn more!