SEO can be intimidating, but it doesn’t have to be. Small businesses starting in the SEO world don’t need to become search engine experts overnight — you need good guidelines and best practices to get started.
Check out these ten search engine optimisation tips we’ve put together to help you build a killer marketing plan for your small business.
1) Create a Website That Is Easy to Navigate
It’s no secret that Google loves websites with clear navigation. You don’t want to give users a reason to bounce right off your site because they can’t find what they’re looking for.
2) Create Informative and Useful Content
Your site must be an asset to users, not just a way for you to make more money. You need to have helpful information that people will want to rank well in search engines.
3) Make Sure Your Website Has a Unique Design
Your website is your business’s first impression, so it needs to be impressive. You don’t have to go all-out with a custom design, but you should have one that reflects your brand and conveys the message you want users to receive.
4) Ensure That Your Website Is Fast and Responsive
If your website isn’t loading quickly or isn’t mobile-friendly, users will leave and never come back. You want to ensure that your site is fast and easy to use, no matter what device someone uses.
5) Capitalise on the Local SEO
You can use local SEO to attract customers in your area. This can be done by adding a map of your business’s location, having a separate page for each store location, and using keywords associated with the area where you’re located.
6) Make Sure the Site Is Mobile Friendly
Mobile traffic is growing, and you need to ensure that your site is mobile-friendly. This means that it loads quickly and works well on all devices. If a user accesses your site from a phone or tablet, they shouldn’t have any issues with how it looks or functions.
7) Get Active on Social Media
Social media is another place to share content and interact with your audience. Be sure that you’re posting relevant updates on all major platforms and engaging with users to make them feel like they’re part of your community.
8) Use Videos on Your Site
Videos are an excellent way to engage users and create content that will be shared on social media. You can use videos as part of your content strategy or as standalone pieces that complement your blog posts or infographics.
9) Build Backlinks from Other Websites to Yours
Backlinks can help improve your site’s search engine rankings, which means they’re an essential part of any content strategy. You can build backlinks by sharing your content on other sites, creating industry partnerships with influencers, and engaging in social media promotion.
10) Use SEO Tools and Track SEO Stats
You can use SEO tools to track your site’s search engine rankings. These tools will tell you what keywords are driving traffic to your website, which will help you identify opportunities for improvement.
If your small business is starting, don’t worry about becoming an SEO expert overnight. You can use the tips in this article as a starting point to get your website off the ground and running smoothly.
Contact The SEO Room today if you need help with other aspects of marketing or SEO website design. We offer a full range of marketing and design services to help you create an effective website that drives traffic and generates conversions. To learn more about our services, please get in touch with us today to see how we can help.