The internet has completely transformed how we do things. And while this is evident in just about every aspect of modern society, its impact on business is incomparable. If you need proof of this, look no further than the effect websites have had on business. Websites are one of the most important parts of any business. Indeed, they serve as digital storefronts and allow businesses to reach their customers no matter where they are in the world. Considering how important websites have become, it’s in your best interest to do all you can to ensure that your website is always at its best. This is why you’ll want to focus on web design, as it plays a huge role when it comes to how users interact with your site. So how do you go about doing this? If you’re looking for ways to maximise web design, then we’ve got just the thing for you. Here are three web design best practices that you need to know about.
Keep It Simple
While maximalist design does have its place in web design, simplicity is still key when creating the optimal customer experience. By keeping your website simple, your users will be able to navigate it with ease. This helps them find critical information as fast as possible, which will help your business’ bottom line.
Abide by Visual Hierarchy
One of the most important principles of web design is a visual hierarchy, which refers to the way elements on a page are arranged in order of importance. The goal is to lead visitors toward the most important elements first, in a way that feels natural and easy to follow. This can be done by adjusting the position, colour, or size of certain elements. For example, main headings are typically positioned at the top of the page and are given a large font size to draw attention to them. This is followed by the call to action (CTA), which prompts visitors to take the desired action. Users can click on the CTA or scan the menu items above for more options.
It’s important to keep your site’s overall look and feel consistent across all pages. This includes things like background colours, typefaces, and writing tone. Different types of pages (e.g., landing pages, informational pages) can have different layouts, as long as you use those layouts consistently. By doing this, visitors will know what to expect when going through our website. By being consistent with your approach to web design, you can make your website more intuitive.
We hope this article proves to be useful when it comes to helping you gain a better understanding of how to build websites. As you can see, it can be quite simple as long as you know what you’re doing. Be sure to keep everything you’ve learned here in mind the next time you’re planning on designing your website.
Now, not everyone can build their own website. Sometimes, it’s best to just delegate the task to someone else. If you’re looking for assistance with web design in Perth, we’re here to help. Here at The SEO Room, we create holistic marketing solutions to help your business grow in a saturated marketplace. From website design to SEO, down to content marketing and event marketing strategies—our team of marketing experts are here to help.