It’s a new year filled with new potential and new beginnings. We make resolutions in nearly every aspect of our life, so why not set some goals for the SEO and performance of your website in the next year. Here at The SEO Room, we’ve put our heads together and compiled this list of top SEO resolutions for 2022. Read on!
1. Pay More Attention to Your Site Speed
So, how does website performance affect SEO, and will it still be important in 2022?
Our answer? a resounding yes. More than ever before. Don’t just take our word for it; here’s what Google has to say:
When actual people suffer a sluggish mobile experience, they are far less likely to find what they are searching for or make a purchase from you in the future. This corresponds to wasted opportunity for many sites, especially when more than half of the visits are abandoned if a mobile page takes more than 3 seconds to load.
In other words, a sluggish website is less likely to be found in Search Results, and visitors who do find the site will see fewer pages, have poorer customer satisfaction and convert at a lesser rate.
2. Review content for the E-A-T principle
Three of the best pieces of advice that Google gives if you want to rank in search engine results are:
Use keywords in the title: Make sure that the title of your page includes your desired keyword.
Use keywords in the URL: If you have a lot of pages, make sure that your most important keywords are included in the URL of the page.
Use keywords in your content: Your copy should contain essential keywords or synonyms of the keywords you want to rank for.
But what is E-A-T?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.
This means that, to rank, you need to convey these three elements in your content.
3. Improve User Experience
You need to provide an easy-to-navigate website that caters to the needs and desires of your visitors. Often, website usability is overlooked when a new website is being developed.
Remember that your website has to be easy to navigate, it has to work on all devices, and it must be pleasing to the eye. Without a good user experience, your website will not perform well in the search engines, no matter how well it ranks.
4. Review Your Link Building Strategy
Links are a vital part of your online visibility. You have to have suitable backlinks from the right websites to rank.
Don’t look at link building as a chore, but rather as a fun part of your marketing strategy. So it’s essential to review your link-building strategy throughout the year to ensure you are building a quality backlink profile.
In 2022, you should be focused on:
- Receiving endorsements from other businesses (case studies and testimonials)
- Building links from authoritative websites via guest blogging
- Building links from prominent directories
It’s a new year, and you have a whole year to implement all of these changes for your website. Keep in mind that it can take up to 3 months for search engines to rank your website based on any changes you make. Don’t put your SEO off until next year – you could be losing out on valuable traffic, potential sales and a happy customer base!
Do you want to improve your website’s ranking but don’t know where to start? Then, please leave it to our skilled team at The SEO Room to help you! With one of the best SEO services in Perth, you can rely on us to strengthen your online presence and level up your brand using an SEO strategy that works for you. Connect with us today to learn more & speak to our SEO expert in Perth!