Online shopping has never been more important than it has over the last two years. The upcoming holidays (Las Posadas, Christmas, Kwanzaa, Hanukkah or whatever you celebrate) are no exception. Brick-and-mortar stores may slowly be reopening in some parts of the world, but for the most part, the convenience of eCommerce is still reigning supreme.
This is why business owners and sellers need to be able to keep up with the times. It’s important to have an online presence and make the most of it.
Some of the handiest SEO tips to increase holiday sales and traffic include:
Have Deal Pages Optimised
The good news is that the holiday season practically guarantees a higher volume of customers on a website. However, the bad news is when that’s not maximised, bounce rates could rise. Moreover, products may not sell as well as they should.
If there aren’t any separate landing pages, the existing deal pages will do well to be optimised through holiday keywords. Deal pages with holiday keywords will work just as well, getting a good PA (Page Authority) score. Make sure to have titles, heading, body copy and descriptions that will all add a considerable boost.
Look Into the Trends of the Past Years
An SEO strategy should be made with the best data possible. That means patterns and trends from 2020 will hold plenty of useful insights. Customer behaviour from the previous season will yield details that can make all the difference in this year’s strategy. Most of all, purchase patterns to come will be determined better. Content creation for optimisations on-page will also have the proper keywords at play.
A good tool is the Google Keyword Planner, which is as comprehensive as it is easy. A great piece of analytics is search volume per month. Keywords can be seasonal, so it’s a huge boost for this time of the year. The seasonality of keywords can help to know when the peak shopping periods occur.
Make Sure Your Landing Pages Are Holiday-Ready
Every single business knows that during the holidays, aside from the actual day/s themselves, there are a pair of important days. They’re collectively known as BFCM: Black Friday and Cyber Monday. Landing pages for these are the most important ones to establish first.
Use targeted keywords when optimising both page content and SEO elements. Internal links in the landing pages will go a long way to boost a page’s rankings on SERPs (search engine results pages). Website traffic will get a major boost as well.
While you’re at it, design your landing pages with holiday-themed graphics that can encourage people to buy.
Conclusion
The holiday season is great for any eCommerce website, especially because it’s the season where busy shoppers would rather buy online than line up outside brick-and-mortar shops. It’s important to properly optimise a website to make the most of the influx. Handy SEO tips include making landing pages holiday-ready, optimising deal pages and looking into trends of the previous years.
Looking for SEO services in Perth that can help your holiday sales and traffic? Reach out to The SEO Room, (an SEO Agency in Perth, Australia), we’re a holistic agency that focuses on marketing, website design and SEO.
